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ESCP EUROPE

ESCP EUROPE. INNOVATION + SUSTAINABILITY = NEW BUSINESS MODELS Key Findings of a Survey on S ustainable Innovation by Profs Aurélien ACQUIER, Valentina CARBONE & Olivier DELBARD. Sustainability , Competitiveness & Innovation. Energy transition. Demographic trends.

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ESCP EUROPE

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  1. ESCP EUROPE INNOVATION + SUSTAINABILITY = NEW BUSINESS MODELS Key Findings of a Survey on Sustainable Innovation by Profs Aurélien ACQUIER, Valentina CARBONE & Olivier DELBARD

  2. Sustainability, Competitiveness & Innovation Energy transition Demographic trends World energyconsumption ? Innovation Source: J.M Jancovici 2012 sur UNEP Source: UN predictions and US census bureau Supply of Rawmaterials

  3. How do companiesrespond? The questions asked • Innovation, sustainability, competitiveness… : whatis the currentlevel of awareness? • What are the mechanismsenablingsustainability issues to beintegratedinto innovation strategies? What are the key successfactors? • Interviews with top managers • On-line Questionnaire 36 top managers of bigcompanies and startups in Europe The sample Functions: innovation Management, Marketing, sustainability… Sectors of activity: transportation, building, energy, luxury, mass retail… 312 international respondentson the importance and the management of sustainable innovation withintheirorganizations.

  4. The Results: 7 KEY FINDINGS

  5. Key Finding n°1 The need to integratesustainabilityinto innovation strategies: A key issue, but a verydestabilizing one!

  6. « if I gather 10 people in the same room and askthem to definesustainable innovation, I’llget 30 differentdefinitions! » Trevor Davis, Global Expert, IBM Innovation Product process Business Models & Sustainability Whichactors? Which focus? Social Economic Environmental

  7. Key findingn°2 Large organizations tend to deal withsustainable innovation as anincremental innovation process… ... Beforere-designingbusiness models

  8. Sustainability and business model innovations sharing economy (Collaborative production and consumption) Circulareconomy Production Fromproduct to service Not for Profit, Social Business and Bottom of the Pyramid Consumption Environmental scope Social scope

  9. The ingredients of the sharing economy « Wired to share » Intensifying the use of material capital

  10. Key findingn°3 … involve to rethink the relationshipbetween the company and itsecosystem Disruptive innovations in the field of sustainability …

  11. Thinkingat a broaderscale Natural eco-systems Business eco-systems Standardizationagencies competitors NGOs Companies Distributors Suppliers Research & Educational institutions Public actors Clients Otherstakeholders

  12. How to favor the emergence of sustainable business ecosystems ? 1. Capitalizing on distributed intelligence within the ecosystem • 2. Sharing & Structuring informations, agreeing on shared objectives Intra-firm Big data Open innovation • 3. Createplatforms and rules for interconnectingactors

  13. Key Finding n°4 Implementingsustainable innovation ... ... Involves a total revamping of organizationalstrategies

  14. Whichorganizationalmodels?

  15. Key Finding n°5 The need to mobilizenew skillsand new evaluationcriteria

  16. « I don’tthinkmany people could claim to have all the skillsrequired for sustainability. It ismultidisciplinary by nature. Weneedscientists, technicians, public affairsspecialists, lawyers…» Catherine Tissot-Colle, Communication and SustainabilityDirector, Eramet « Our sustainabilityapproach has to be long term, but today’ssocietiesall think short term, whichis the crucial point. » Sandrine Sommer, SustainabilityDirector, Guerlain

  17. Key finding n°6 Government & the Consumer: • 2 key players, whoseroleremainsambiguous!

  18. Key Finding n°7 For sustainable innovation to besuccessful, It isnecessary to learnfromfailuresand develop an iterativeapproach!

  19. Successfulfailuresas sources of learning and opportunities

  20. The authors Pilar Acosta Aurélien Acquier Valentina Carbone Olivier Delbard Julie Fabbri Florent Gitiaux Delphine Manceau Catherine Ronge

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