1 / 12

June 12, 2007

June 12, 2007. K&C Leadership Seminar: Report Out on Initiatives and Business Plans Communications Strategies Team Members Robert Camp Lee Hawkins Elio Manes K.C. Toh. Recommendation. Brief description: Poor internal communication among unit leaders (divisions, sections, etc.)

maine
Download Presentation

June 12, 2007

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. June 12, 2007 K&C Leadership Seminar:Report Out on Initiatives and Business PlansCommunications StrategiesTeam MembersRobert Camp Lee HawkinsElio Manes K.C. Toh

  2. Recommendation Brief description: • Poor internal communication among unit leaders (divisions, sections, etc.) • Poor external communication to members

  3. Recommendation Brief description (cont’d): • Poor internal communication among unit leaders (divisions, sections, etc.) - Too much (irrelevant) - Too little (don’t know what’s going

  4. Recommendation Causes: • Inconsistent message going out to members • Loss of synergy/cooperation among units • Lack of common understanding of mission/purpose • Difficulty reaching target audience (lack of focus – too broad)

  5. Recommendation Poor external communication to members: • Information not addressing what’s needed by members • Too much information (real message lost and overwhelming) • One-way communication (pushed out to members) - Difficult for members to communicate back (feedback/voice of customer missing) Little understanding of cultural communication issues

  6. Initiative Overview Initiative: • For Internal communication • Assess effectiveness of K&C Communique (audience, content, usefulness, etc.) • Explore development of “cross-roads” (whatever format) for unit leaders to communicate • Coordinate among all sectors to better market information to common customers (to not overwhelm with information)

  7. Initiative Overview Initiative • For external communication • Technology (media) that feeds content to members based on their interest only • Survey of members’ technical interest (need more data)/also serves purpose of need for feedback from members • Create and promote COP’s and other avenues that allow members to connect with ASME and state their needs* *Focus of this presentation

  8. Assumptions/Risks Assumptions: - First focus on External communication problem (need to first understand customer needs and then fix our internal communication problems) Risks/Obstacles: - If you don’t first focus on improving External communication, run risk of becoming very effective communicating internally – as well as efficient in sending out information that members may not want

  9. Action Plan Responsibility: • K&C Communications Committee and ASME staff, including Marketing Metric: • Launch COP with enhancements Tasks: • Create a COP on topic “Ask ASME” (tied to division and section websites) • Market COP to members Schedule: • July’07 – Feb’08

  10. Resources Needed Resources: Need technology platform that allows members to enter key words based on interest on COP - System directs user to information sources (people, documents, websites, etc.) • Moderator to traffic questions and direct to appropriate unit leaders • Not behind a sign-in (must be public and searchable) • Need to develop rules of conduct and expectations for COP

  11. Results Success Indicators (measures) • Number of COP user sessions • User satisfaction Metrics (targets) • 100 sessions/ month • 100% satisfaction with COP

  12. Marketing and Reporting • Marketing Plan: - Roll out publicity campaign through all Society mediums (ASMENews, newsletters, targeted mass emails, and other announcements) • Reporting Plan: - Track use of COP sessions and feedback to all Society unit leaders (not just K&C) and ASME Marketing Dept.

More Related