Jerry Ganguzza Sharp Electronics Corporation Director, Marketing

1. Jerry GanguzzaSharp Electronics CorporationDirector, Marketing LCD Products Division ‘B2B’ Professional LCD/DLP Projectors Professional LCD Flat Panel Displays

2. About Sharp and How We Sell Sharp Corporation is a Japan based international consumer electronics company with subsidiaries world-wide. Sharp Electronics Corporation is a US based company that purchases product from Sharp Corporation, Japan. Sharp Electronics distributes product through a national dealer and distributor network. Our dealer network then sells product to the end-user Our dealers and distributors are our key customers, followed by the end-user community.

3. Marketing Activities • Market Research/Analysis • Product Line Branding • Distribution Channels • Programs and Promotions • Public Relations • Advertising • Direct Marketing • E-mail • Direct Mail • Telemarketing • Collateral Material • Website Development and Maintenance • Trade Shows and Events • Results Tracking

4. Market Research/Analysis • Ensure that market calls for specific product • Market Demand • Market Saturation

5. U.S. DIRECT VIEW BUSINESS FORECAST 2002-2006 Units Revenue Units/Revenue/ASP/Screen Size (CAGR +87.5%) (CAGR +41.8%) # Thousands $ Millions ASP Screen Size % 2002 vs. 2006 (CAGR –22.4%) +868.4% +29.6% $ Millions -52.8% Screen Size “ +44.8% +466.6% 6

6. Market / Product Trends 2004 Market Segment Unit Estimates • * Estimates developed in cooperation with Shenken & Associates, 2003. • PMA / TFCInfo / Dun & Bradstreet Mapping Analysis • End-user survey panel results: n=350

7. Market Research/Analysis • Ensure that market calls for specific product • Market Demand • Market Saturation • Define Product Specifications • Telemarketing and on-line surveys • Key end-user visits (Universities, Johnson & Johnson, etc.) • Dealer/Distributor feedback • Follow market trends • ie. - Projector trend is leaning heavily towards low-end smaller, lighter and brighter projectors. Less market and demand for high-end, heavy permanent installed projectors. • Competitive Research • Market Data Collection from end-users • Sharp”ER”

8. Product Line Branding For Unforgettable Presentations!

9. Distribution Channels • After Market Data is collected and tallied, the proper distribution channel(s) are selected to sell the product • Pro Audio Visual Dealers • Audio Visual Distributors • PC Channel Distributors • PC Channel Resellers • Direct Sales from Sharp

10. Programs and Promotions • As product is launched, dealer/distributor/reseller/end-user programs and promotions are developed • Initial Buy-In promos for dealers/distributors/resellers • Buy 10 get 1 free • Buy 10 get 10% off entire order • Mix and Match Promo • ‘2, 4, 6’ promo • End-user Promo • Rebates • Free Replacement Lamp • Free extended warranty • As market shifts and competition counter offers, programs and promotions are developed to maintain sales

11. Public Relations • Press Releases • Product • geared toward new product release • Non-Product • geared toward unique service or program • Press Trade Event • Editors from trade publications invited for product launch • Analyst Event • Top market analysts invited for product launch • Trade Show Support • Analysts, editors, writers, publishers visit booth and need product and industry information and trends

12. Advertising • Print Ad • Creative process • Media Selection and placement or “deck” • On-Line Web “Banners” or “Skyscrapers” • Creative process • Media Selection and placement or “advertising deck”

13. LPD 03L Online Ad Campaign Schedule

14. Advertising • Print Ad • Creative process • Media Selection and placement or “deck” • On-Line Web “Banners” or “Skyscrapers” • Creative process • Media Selection and placement or “deck” • Do we want to Capture Data, Increase Sales or Both? • Results Tracking

15. Direct Marketing • E-mail • Creative Content • Product Sales or Newsletter • HTML, ‘Clickable’ Text or Plain Text? (Format ‘sniffers’) • List selection • Cadence and Frequency • Spam issues/Opt-in

16. Direct Marketing HTML E-MAIL

17. Direct Marketing CLICKABLE TEXT E-MAIL

18. Direct Marketing PLAIN TEXT E-MAIL

19. Direct Marketing • E-mail • Creative Content • Product Sales or Newsletter • HTML, Pure Text or ‘Clickable’ Text? (Format ‘sniffers’) • List selection • Cadence and Frequency • Spam issues/Opt-in • Direct Mail • Creative Content • List Selection • Cadence and Frequency • Telemarketing • Inbound • Outbound • Scripting

20. Collateral Material Development • New Product Introduction Sheet – ‘NPI’ • Full Color Brochure • Print and ‘PDF’ for on-line downloads • Product Digital Photography • Competitive Comparisons • Print and on-line “C.O.M.P.A.S.S.” • Bid Specs • Feature, Function, Benefit Charts “FFB” • “At-A-Glance” Charts • Other “Sales Tools” • Collateral Fulfillment

21. Website Development and Maintenance • SharpUSA.com – Our Corporate website • Upload content as new products are introduced • Daily Maintenance of current postings • S.M.A.R.T. – Sharp Marketing And Resource Tool • Our Dealer Extranet site for all marketing and sales information • Upload content as new products are introduced • Daily Maintenance of current postings • Security (Account/Password/Security Level) Maintenance • SharpRewards.com – Our on-line sales incentive website • Maintain rewards program files and incentives for each model • Sales representatives earn $$$ for each unit sold!

22. Trade Shows and Events • Show/Expo Selection Process • Choosing the right shows • Booth size and selection process • Pre-show marketing • Preparation – “Exhibit House” Selection • Booth Duty Schedule/Press/Special Events • Giveaways • Lead Capture • Set-up/Tear-down • Post-show marketing

23. Marketing Results Tracking • E-marketing software package that integrates all marketing activities into one database • Allows us to interface with the customer or prospect in the way that they want to be communicated to via: • E-mail • Snail mail • Phone • Fax • True CRM and “One to One” marketing! • Allows data reporting and data output to be used by other systems and divisions within Sharp

24. Sharp and SAP • Sharp is a Japan based international consumer electronics company with subsidiaries world-wide. • Sharp Electronics Corporation, USA (SEC), a subsidiary of Sharp Corporation, Japan (SC) purchases product from SC. We are in essence, a ‘customer’ of SC. • ALL Sharp subsidiaries world-wide are integrated via SAP an ERP software system. This allows all departments within the company to use a common database effectively and efficiently for: • Supply and demand of product and parts for manufacturing • Product Marketing • Inventory Control • Finance, Credit and Accounting • Order Processing • “E-Sales” • Shipping and Delivery (Traffic) • Internal Purchasing • Reporting

25. Marketing and SAP • Sales tracking and reporting to identify marketing trends such as: • Slow moving product needs a “push” from marketing to increase sales. • Fast moving product needs to be re-ordered from the factory • Customer (Dealer/Distributor) accounts need to be current • Product/Model codes need to be current • SAP is the back-end to our Internet Business System (IBS) on-line ordering system • Data sharing between Sharp and on-line product information providers