230 likes | 786 Views
BNSF Employee Resource Groups. Diversity Council Updates. October 25, 2012. Council Initiatives. Deliver awareness messages that influence positive workplace behavior on a quarterly basis; minimum of three times per year Short “burst” messages that include tips, takeaways, and/or handouts
E N D
BNSF Employee Resource Groups Diversity Council Updates October 25, 2012
Council Initiatives • Deliver awareness messages that influence positive workplace behavior on a quarterly • basis; minimum of three times per year • Short “burst” messages that include tips, takeaways, and/or handouts • Utilizing opportunities to address workplace hot spots and issues • Establish and maintain regular communication with local Leadership Team and HR • advisor in order to surface workplace issues around building trust, showing respect, • Accepting differences, etc... • Serve as a channel of communication with leaders in the division or work location; establish and utilize close-loop process • Interface with other councils, HR advisor, and Corporate Diversity throughout the year; council roles identified and participatory • Provide consistency with tools and resources • Conduct at least two celebration/recognition events a year • Focus on linking events to “accepting individual differences and finding ways to build on them • Survey to determine effectiveness; share results with closing the loop process • Partner with field HR and Corporate Diversity with rollout of R.E.D. campaign
Role of the Councils • Activities of Diversity Councils will be internally focused and designed for the benefit of employees. Responsibilities include: • To represent their work location on the council • To be available to the work group to assist in resolving workplace tensions relating to work place tensions and non-EEO issues • Make educational or informational presentations to the work group • Must be a change agent which requires the courage to privately addressinappropriate workplace conduct • May be called upon to represent the council at Regional Diversity Council Meeting • Identify different manners in which to celebrate and promote diversity with the work group • Maintain confidentiality of sensitive issues discussed at council meetings
Not the role of the Council • Collective Bargaining Issues • Any behavior (reported or observed) that violates BNSF’s Violence in the Workplace policy. This includes, but is not limited to threats, assaults on other employees or destruction of property. • Any repeated complaints about the same individual’s behavior after the individual has been counseled or any situation which has escalated after the first attempt at handling. • Any complaints of harassment because of a protected EEO class • Any complaints of class-wide or far-reaching discrimination
Strategy and Structure Update 2011 – Growth • Division leadership and HR/Corporate Diversity partnership • Awareness of council strategy while expanding reach and understanding council role(s) • Identify communication opportunities resulting in knowledge repositories/toolkits • Multi council strategy session to ignite council linkage and share best practices 2012: Strategy • Hands on knowledge sharing • Strategic framing by location with meaningful activities identified • Closing the loop with stakeholders sharing findings, addressing, and measuring results 2013: Results • Consistent methodology for measuring results • Continuation of all of the above • It takes a village concept
Council Locations Birmingham Memphis California Texas Chicago Seattle Gulf Southwest Kansas City Topeka LMIT/Argentine Tulsa Twin Cities
What We Were And Are Still Experiencing? • People still disrespecting others by: • Making offensive comments • Telling inappropriate jokes • Inappropriate physical contact
What Is RED? • REDstands for RespectEveryDay • The term was created by a group of union employees as a means to let someone know that their behavior or actions has crossed the line and it is time to stop. • Team felt that everyone knows red means stop. “All RED” has even more significance as it means stop – do not move forward. • Using the term “All RED” is a non-confrontational avenue to notify someone or receive notification that behavior is/may be offensive.
History of RED • The military uses the term “red light” to let someone know they are crossing the line or exhibiting disrespectful behavior. • Red Board-A fixed signal to stop (RR terminology). • 2009 focus groups with Galesburg Safety Committee. • In an attempt to mirror the military’s process and leverage what red means in the railroad industry, theREDconcept was born.
Why is it Important? • Helps ensure a respectful environment where everyone feels valued. • When people feel valued they are safer as their mind is focused on tasks and not upset about something someone said or did. • Lastly, may save someone from disciplinary action or termination.
When Should RED be used? Whenever anyone is displaying conduct or saying something that would be disrespectful or inappropriate in the workplace. • Examples are: • Discussing • Sex • Religion • Politics • Spreading rumors or sharing personal information about another individual • Uses profanity • Demeans a person or class of people • Violates your personal space • Uses a negative tone
R.E.D. Update Strategy: Bring about awareness; notifying others of offensive or inappropriate behavior; peer level intervention. Impact: More employees are speaking up, less inappropriate behavior with increased communication between union leaders and BNSF leaders; greater engagement. Step 1: Communication: local chairs, leadership, diversity council • HR representative/council delegate meets with leadership to introduce program using RED Overview deck; provide group with RED Q & A • HR/council delegate and leadership meet with local union representatives to introduce the initiative and get their thoughts as to if they feel it would be beneficial; using the RED Union Leadership Overview presentation Step 2: Timeline and rollout • If the group deems the program beneficial, a strategy and timeline are created using the approved presentation, dates for rollout, who will participate, format, who will communicate and how • Initial communication comes from Union along with support from key stakeholders Step 3: Marketing • Suggest utilizing: Mini message during job/safety briefings, posters, pens, cards, etc. All material costs should be charged to facility cost center • As a follow-up, send out monthly reminders of RED; could include comments by FLS at shift briefing, new posters, messages from leaders in newsletter/magazine, etc. • A key element of marketing is the support from local leadership promoting the program and support from local diversity councils
2010 - Current rollout: Chicago Argentine LMIT Topeka GOB Twin Cities Alliance, Nebraska Kansas City (Car Dept.) Temple California 2012/2013: California Chicago - 14th Street Gulf/Texas Northwest Southwest Springfield Texas Gulf RED Awareness: Stickers, writing pads, posters throughout location Quarterly newsletters featuring RED RED pen pullout message RED logo card: “RED – Respect Every Day – Think about it!” Awareness bracelet Customized T-shirt with logo Diversity Council Blitz’s Town Hall Meetings Meet and Greets - Health Fair’s Division events Council Best Practice Sharing: Monthly co-chair calls Regional Meeting Diversity Council SharePoint R.E.D. Update-Where Are We
Transformation at Work:The Southwest Division Diversity Council • 2012 Accomplishments: • “Just Say Thanks” blitzes (Belen/Clovis/Winslow) – council discussing with employees the importance of recognition and a positive message to alleviate tensions, blitzes are held in conjunction with management and union support; web recognition tool and recognition box rollout, • Joint Diversity Council meeting with California Division in Needles; Invited Kansas division to Clovis meeting on 10/10 • Council members presented at SWE division exempt staff meeting • Meet & Greets at Clovis/Phoenix/Needles – survey collection continued Red Rollout/Just Say thanks rollout • Southwest Division website has a “diversity library” with presentations available on diversity issues • Have initiated closed loop meetings with local representatives attending to discuss our initiatives and progress • Diversity and Inclusion Poster Contest under way – no submissions to dateDiversity council updates have been requested during exempt weekly safety calls • RED rollout update: • All major terminals, Zone 5 mechanical, new hire classes, roadmaster meetings, and production gang startup with the majority of the division covered • RED has become a common term with training available on diversity library • Meet/Greet Blitzes to date: • Three stand-alone meet and greets (Clovis/Phoenix/Needles), 4 meet & greets with just say thanks blitz Belen/Clovis/Winslow/Gallup), 2 formal closed loop meetings, we began the formal closed loop meetings in August – up to that point we handled individual issues as they arose with the local team • 2012 results and 2013 strategy: • 1,450, Surveys collected: 355, Production gang start-up: 150, Exempt staff meeting: 150, Roadmasters meetings 60, Meet & Greets / Blitzes: 735 • 2013 - The Southwest council will be incorporating meetings on days when there are safety meetings to gain involvement of local employees from all crafts, exempt and scheduled.
2012/2013 Focus • Alignment • Diversity Councils continue to focus on strategy and key components with customization by location • Corporate and field HR groups have a shared objective to enhance council effectiveness; reflective of a strong partnership • Major focus-listening for workplace derailers, partnering and closing the loop with local leaders with feedback, issues, peer • initiatives, peer-to-peer messages on respect in the workplace; community advocacy focus is understood and reflective with • council membership/RED campaign participation at such events • Reduced variability in councils through high touch approach of corporate/field HR in 2011, with 2012 focus on locations with • Opportunities include enhanced closing the loop process/methodology • Execution • Multiple Meet/Greets and diversity blitzes during safety briefings • Continued roll out “Respect Pass It On” campaign using pilot approach to re-enforce respect developed by HR with local union • leaders, scheduled employees and local leadership at determined locations • Created new council on the Southwest (Southwest Council), Northwest (Seattle), with Kansas City, Gulf and Texas locations • continuing to increase membership and focus on council strategy while building employee engagement • Monthly co-chair calls focus on sharing best practices. Profession development with focus on Diversity and Inclusion, and the • council SharePoint repository to share ideas, presentations, and additional information • Deploying material such as pens, cards, wristbands, and poster ideas (contest concept) for councils to use to reinforce respect • messages
BNSF Contact Information • Teresa Beman, Manager Human Resources & Diversity • Teresa.Beman@BNSF.com • 817-352-6007 • Ed McFalls, AVP-Human Resources & Diversity • Ed.McFalls@BNSF.com • 817-352-1690