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A forerunner in computer technology By luke dowker. Company history - Formation. BackRub search engine Created in 1996 by Larry Page and Sergey Brin Incredibly popular Too much bandwidth on Stanford servers Google search engine Play on the math term “googol” 1998 – Became incorporated.
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A forerunner in computer technology By lukedowker
Company history - Formation • BackRub search engine • Created in 1996 by Larry Page and Sergey Brin • Incredibly popular • Too much bandwidth on Stanford servers • Google search engine • Play on the math term “googol” • 1998 – Became incorporated
Company history - Popularity • 1998 – Awarded best search engine by PC Magazine • Build “Googleplex” company headquarters • 2001 – Eric Schmidt is first CEO • Retains this title today • One of the world’s largest + most popular search engines
Products and Services Search engine in 98% of languages Image search Google Maps + Google Earth Gmail Google News YouTube Blogger Google TV
Products and Services – Social Networking • Orkut • 2004 • Generally considered to be a commercial failure • Google Buzz • 2010 • Integrated w/ Gmail
Other Products – Computer software • Google Chrome • Web browser (ex. Internet Explorer) • Designed for speed • Google Chrome OS • Computer operating system (ex. Windows)
Employee Services and Benefits • Google offices – very laid back • Fortune’s #4 best place to work • Employees allowed to work on project of choice • 20% of the time
Challenges – Trouble With China • Google.cn created • Response to censoring/blocking of google.com in China • Recently stopped filtering results “Google says Chinese hackers tapped into the Gmail accounts of Chinese human rights activists and conducted a "highly sophisticated and targeted attack on our corporate infrastructure."
Challenges – Trouble With China • Temporarily rerouted searches • Uncensored searches • China shut down the branch • March 30, 2010 • All searches in mainland China result in errors
Challenges – Privacy Concerns • Google Street View • People afraid it promotes stalking • Can help plan break-ins • English village opposes it • U.S. family sued Google • Picture of their house depreciated property
Challenges – General Privacy Concerns • Other privacy issues • Google stores all searches • Save all emails in Gmail • Google’s toolbar may contain virus