Communication

1. Communication Sports, entertainment and Recreation marketing

2. STUDENT WILL BE ABLE TO… • Define communication • Identify communication skills • Identify and explain the different channels of communication • Effectively write an e-mail message • Identify the dangers of each channel of communication

3. Communication terms • Message – the information being communicated • Sender – the person or persons conveying the intended message to an audience • Receiver– the person or persons the message is intended to reach • Feedback– the reaction or response the receiver gives to the sender after the message has been recognized • Channels– the avenues through which messages are delivered

4. Channels of Communication in SER Industry • The avenues through which messages are delivered • Forms of Communication include: • Face-to-face communication with consumers • Telephone calls (telemarketing/sales) • Press releases, letters, reports • Emails (email blasts)

5. What is Communication • The process of exchanging messages between a sender and a receiver • Communication skills include listening, reading, speaking and writing • Good communication skills are key to effective communication Sender Receiver

6. Telephone Calls • Telemarketing to sell season tickets • Calling to see if their company provided you with excellent customer service • Consumer feed-back, suggestions, etc • Message is communicated solely by voice • Must make sure you have a pleasant voice

7. Online communication • Online communication is the fastest and most informal form of communication • Companies use many channels of online communication, which include: • Blogs and chats • Newsletters • Online Press Releases

8. Social Networks • Using social networks is must for sports, entertainment and recreation companies • Companies are constantly letting their “fans” know what they are doing and where • Businesses are using social networks to reach their niche target markets

9. Communication in the workplace • Team Member Team Member • Football – Coaches talk to Quarterback in helmet • Team Encouragement – team members shout “encouraging” words to follow players on the field • Media The Fans • All pro sports – media interviews with coaches and players • Commentators – giving play by play analysis of the games • TV talk shows and internet – provide highlights and up to date information about athletes and teams

10. Communication in the workplace • Communication in the sports industry, like any other workplace, is critical. • You must be able to communicate with co-workers, or members of your team, in order to get the job done • You must understand social cues to interact with co-workers • Players, coaches and management must have good communication in order to be successful as a team

11. Record Label project • Your group will come up with a name for your record company utilizing the names of everyone in your group. In addition, you must develop the following: • 1. A motto or slogan for the organization • 2. A logo (and create a small poster including both) • 3. A commercial including a jingle (must turn in script) • 4. A online advertisement to communicate incentives to potential clients • Each group will come to the front of the room and tell the class about their record label and perform their commercial. • Remember, have fun, and be very creative! • Instructions are on my webpage-Sports Marketing Second Qtr Assignments

12. Exit ticket • What is communication? • What are the different channels of communication? • How long should you put someone on hold? • Why should you be careful about what you put on your social network profile? • What are the different parts of an email?

13. Next time… Non-verbal communication skills