1 / 14

A summary of marketing channel activities for the Transcendental Meditation Program

A summary of marketing channel activities for the Transcendental Meditation Program in Invincible America. 15 th August, 2009. Our Mission Enlightenment for every individual Invincibility for every nation. Our Primary Objective. Large groups of Yogic Flyers are key!

malaya
Download Presentation

A summary of marketing channel activities for the Transcendental Meditation Program

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A summary of marketing channel activities for the Transcendental Meditation Program in Invincible America 15th August, 2009

  2. Our Mission Enlightenment for every individual Invincibility for every nation

  3. Our Primary Objective • Large groups of Yogic Flyers are key! • Individuals need to learn the Transcendental Meditation technique before they can learn the TM-Sidhi program • Therefore, our primary objective is to teach large numbers of people the Transcendental Meditation program • This will lay the foundation for achieving all of Maharishi’s goals

  4. Our Approach • Improve and extend all our existing marketing activities • Undertake extensive market research • Develop a comprehensive marketing strategy

  5. Our Marketing Channel Internet Call Center E-Mails MIC/ IC e-mails Intro Talks Prep Talks TM Instruction Additional Programs Other Sources Intro/ Prep Talks Call Center Phone Calls MIC /IC Phone Calls

  6. The 3 Main Stages in our Marketing Channel Internet Call Center Local Certified Teachers Jan to June 2009 0.5% learned TM 430,892 tm.org visits 4% contacted our Call Center

  7. The importance of the Internet! • 1. Did you use an internet search engine to locate your nearest teacher of the TM technique? • Yes – 69.8% • 2. Did you visit the TM.ORG website? • Yes – 86.6% • MVED New Meditator Survey –May 2009

  8. Internet Strategy • SEARCH ENGINE MARKETING (SEM) • Search Engine Optimization (SEO) • Pay-Per-Click (PPC) • Local pages / microsites • Google business profiles • Other • WEBSITE OPTIMIZATION • Analytics • Testing, testing, testing • E-MAIL MARKETING • iContact • - Auto-responders for enquirers and new meditators • - Promotional e-mails to enquirer lists and specialist interest groups

  9. Internet Strategy (Cont’n) • DEVELOPMENT OF WEBSITES & MICROSITES • New TM.org (Call Center conversions doubled) • Doctors on TM, Business, Stress Free Schools, ADHD, etc. • David Lynch Foundation & DLF TV • BLOG TEAM • Writing Blogs • Contributing to online ‘comments’ • Keeping the internet ‘clean’ • Social Networking Strategy (WIP) • Facebook, YouTube, MySpace, Twitter, LinkedIn, etc.

  10. CALL CENTER • Permanent and auxiliary Call Center Teams • Approximately 90% of the enquiries are online • Average number of monthly enquiries since March = 3,655 • (206% growth)

  11. Call Center Developments • Coming soon….. • NetSuite Auto-responder - Online enquirers will receive an immediate response in the name of Raja Hagelin or the local Certified Teacher, and their details will go into NetSuite at the time of the enquiry • Live Person - Online or telephone Chat prompted by all our staff who will have a wealth of details and tools at their fingertips

  12. Local Marketing Programs • Referral strategy (under test) • Pricing programs & scholarships (backed by fundraising) • iContact testing • New support materials – DVDs, Literature, PowerPoints, etc.

  13. And that’s just for starters…

  14. “Strike like lightning in all directions!” • - Maharishi

More Related