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How to do a good funding pitch Katy Miller and Jessamy Gould. To pitch, or not to pitch? Few opportunities to directly pitch for money in traditional sense More likely to be a long process of cultivation and negotiation. Know your audience What audience does your org lend itself to best ?
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How to do a good funding pitch Katy Miller and Jessamy Gould
To pitch, or not to pitch? • Few opportunities to directly pitch for money in traditional sense • More likely to be a long process of cultivation and negotiation
Know your audience • What audience does your org lend itself to best? • Why would they support you? • How much to ask for • How does your work relate to key considerations in the sector? E.g. social mobility
Head and Heart • Inspire people through cultivation • Strong rationale relating to business benefit, alignment etc.
The journey • Not one-off pitch – series of cultivation activities • Finding the right person • Tenacity and determination!
Funder and Partner • CSR • Employee vol/engagement • Employee development • Networking • Relationship Management
Urgency – closing the deal! • Follow up • Regular engagement • Timelines – urgency