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How to write and pitch a media release

How to write and pitch a media release. Make sure you know which media to approach and when!. Published: Wednesday Content deadline: Friday morning prior. E: rotorua.editor@wrcn.co.nz. Local:. The Daily Post Weekender Published: Saturday Content deadline: Tuesday

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How to write and pitch a media release

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  1. How to write and pitch a media release

  2. Make sure you know which media to approach and when! Published: Wednesday Content deadline: Friday morning prior. E:rotorua.editor@wrcn.co.nz Local: The Daily Post Weekender Published: Saturday Content deadline: Tuesday E:weekender@dailypost.co.nz Attn: Sheree Thermal Air Published: Friday Content deadline: Friday prior E:Tina.Hetherington@dailypost.co.nz Published: daily Content deadline: mid-morning, preferably 2 days prior if not time sensitive. E: news@dailypost.co.nz Attn: Chief Reporter

  3. Tourism News TNZ News TNZ loves any product news to put in the PR Insider newsletter goes out to PR teams in market and is used to fuel pitches and their market updates. E:news@tnz.com Attn: Shona Cobham DRM – Always CC in jenha@rotoruanz.com on your media release mail list for In Essence & Industry News Published: Thursday Content deadline: 9am Wednesdays E: nigel@insidetourism.com

  4. C & I News Published:6 times a year Published: monthly Published: bi-monthly and online Published: quarterly

  5. National News • Major Metropolitan Newspapers • publishing Monday to Saturday • (approach mid-morning) • NZ Herald – Auckland • The Dominion – Wellington • The Christchurch Press – Christchurch • Otago Daily Times – Dunedin • National Weekly Newspapers • (best to approach Weds to Fri) • National Business Review – published Friday • Sunday Star Times – published Sunday • Herald on Sunday - published Sunday

  6. TV News Approach in the morning Breakfast News: 6am – 9am One News: midday, 6pm, 10:30pm E: news@tvnz.co.nz Firstline: 6:00am – 8:30am 3 News: midday, 6pm, 10:30pm E: cosdesk@tv3.co.nz Prime News: 5:30pm E: primenews@skytv.co.nz

  7. Radio News Hourly bulletins - approach between 5:30am and midday

  8. Online News Constantly updated, preferably approach in the morning

  9. Media Release websites

  10. Have your finger on the beat! Know what news in your sector is occurring and take note of the types of stories they publish and the writing style. Subscribe to: Inside Tourism Sign up to TNZ’s email newsletter TIA news or RSS feeds

  11. How to write a media release:

  12. Always add a 3MB photo!

  13. Media Release ideas • New products • New company • New appointment • New ownership/mergers • New developments • Significant milestones • Awards • Sponsorship announcement • Significant donations to charities or not-for-profit groups • Environmental initiatives • Introduction of new technology • Employee achievements • Events

  14. Writing style Notes • Titles are lower caps e.g. Destination Rotorua Marketing general manager Oscar Nathan • Spell out abbreviations or acronyms on first reference – e.g. The Society of American Travel Writers (SATW). From then on you can just use the abbreviation. • Use a person’s full name and title the first time they are mentionede.g. Destination Rotorua Marketing general manager Oscar Nathan said… After the first mention, only use their last name e.g. Nathan or you can choose the style option of adding a title: Mr Ms, Mrs etc. E.g. Mr Nathan. • Generally, spell out the numbers zero through nine and use numerals for 10 and higher.  Years, ages, times and dollar amounts are exceptions. Note, however, that numbers used at the beginning of a sentence are spelled out.

  15. Get Creative

  16. Follow your own media results

  17. Effective In Essence submissions • Inverted Pyramid style • With contact details • You can be more creative as it is for a magazine • Submit a high res photo – 3MB +!!!

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