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SELLING TRAVEL. SELLING TRAVEL. What is expected of a Travel Agency in Modern World?. Additional Value to travelers' requirement Specific needs Unspecified and Unrecognized Needs. How can we be different from others and Why?. HAPPY CUSTOMER. SPECIFIC NEEDS.
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Additional Value to travelers' requirement • Specific needs • Unspecified and Unrecognized Needs How can we be different from others and Why? HAPPY CUSTOMER
SPECIFIC NEEDS • Limited returns due to competition UNSPECIFIC & UNRECOGNIZED NEEDS • Better value for customers • Better returns to us • Individual growth & capabilities • Brand equity
Travel Related Services is not restricted to Leisure Travelers, it also applies for Business Travelers What should we consider doing?
Per day ticket transactions since 01Jan’12 STATISTICS
Set target to achieve: • 15% of ticket sales – Travel Insurance • 10% of ticket sales – Accommodation • 5% of ticket sales – Car rentals + International Driving License How can we make the difference?
Targeting Corporates • The Creamy Layer • Education sector 60% • Oil & Gas 25-40% • Banks 30% • Construction & Engineering 3%-6% LEISURE TRAVEL HOLIDAYS
Selling Flights only - QAR.4000,000@4% =QAR 160,000 Selling Flights - QAR.3000,000@4% =QAR 120,000 + Adding TRS - QAR.1000,000@8% =QAR 80,000 How WILL YOU ACHIEVE THIS?