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Odd Semester 2014

CONSUMER BEHAVIOR. Odd Semester 2014. Chris tian Budiman Urbanus , Apt., MBA Pak Tian. CREDENTIAL. Licensed pharmacist of Indonesian Republic Background: industrial pharmacy MBA from UGM Jogjakarta, with majoring in marketing from Erasmus Universiteit , The Netherlands

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Odd Semester 2014

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  1. CONSUMER BEHAVIOR Odd Semester 2014

  2. ChristianBudimanUrbanus, Apt., MBA • Pak Tian

  3. CREDENTIAL • Licensed pharmacist of Indonesian Republic • Background: industrial pharmacy • MBA from UGM Jogjakarta, with majoring in marketing from Erasmus Universiteit, The Netherlands • Research: qualitative research in consumer behavior, specifically about perception and cues • Business experience: salesperson and retail business (books, pharmacy, food, art glass)

  4. Eating Reading Singing Writing Watching Movies Running

  5. (Bad) News for You • Statistically speaking, not all of you will get an A score. SURPRISE! • Most of you are not aware of where your score comes from

  6. Consumer Behavior • Mid Term : 20% • Final Term : 20% • SAA1 - individual : 10% • SAA2 - individual : 20% • SAA3 - group : 30%

  7. From my experience, those who failed in class aren’t stupid, fool, or whatsoever. There is only one explanation: LAZINESS

  8. I WILL……….. • Never come late • Make the class as fun as possible • Seriously prepare all the material • Be available to discuss outside the class • Enforce the discipline

  9. YOU WILL…. • Come on time. Maximum tolerance is 15 minutes • Show yourself at least 75% of the time. • Exemption is given ONLY for bed rest and extra ordinary events • Follow one simple rule: No short and no sandal! • Not make noise. It’s very annoying. • Communicate through your class leader

  10. YOU WILL…. • Never plagiarize!!!! • I put emphasize on quality, not quantity of the task • Be active in class • Use your smartphone to make you smarter

  11. SCHEDULE

  12. All of the mentioned before, has been written in syllabus. Download it at UC //Share

  13. Syllabus is your HOLY DOCUMENT in this lecture.

  14. Multiple Intelligence (Howard Gardner)

  15. TASK • Artist often said that art can’t be learned scientifically. But you may learn to sing, to draw, to write, or even to do sport! • In the same atmosphere, many people said that marketing and thus consumer behavior is an art, not a science. What do you think? • Write down your answer in a page, hand-writing, and collect it next week.

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