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saq TM

saq TM. Who’s holdin’ your balls?. saq TM in Canada. Goal: To produce high quality bags that can resist “wear and tear” New Corporation Sells high quality drawstring bags Targets athletes Licensing agreement with NBA Manufactured in China. Canada. saq TM Organizational Structure.

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saq TM

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  1. saqTM Who’s holdin’ your balls?

  2. saqTM in Canada Goal: To produce high quality bags that can resist “wear and tear” • New Corporation • Sells high quality drawstring bags • Targets athletes • Licensing agreement with NBA • Manufactured in China

  3. Canada saqTM Organizational Structure

  4. Drawstring Bags??

  5. Expansion Proposal: China

  6. Southeast Asia Summer: hot and rainy Winter: cold and dry Climate varies China?

  7. Demographics • Largest population in the world • Age Structure: • 0-14 years: 20.1% • 15-64 years: 71.9% • 65 years and over: 8% • Unemployment rate:4% • Poverty? • Labour Force: 800.7 million • Male:Female

  8. GDP (PPP): $7.099 trillion Trade Surplus: $315.4 billion Industrialized; Developed Mixed Economy Rapidly growing private sector Literacy Rate: 90.9% Economy Exports:

  9. Currency • Chinese Yuan • Hard Currency • Needed for: • Raw materials • Pay Chinese employees

  10. Culture • Mandarin • 3 main religions • Very hospitable • Small families • High context • Seniority • Han • Basketball

  11. Government • Communist • Quotas • Tariffs • Licensing • Foreign Branches • WTO

  12. Focus: Beijing • Largest City in China • Industrialized • 17, 430, 000 people • GDP per capita: $17, 063 • Han culture • Target market: • Males, 12-25

  13. saqTMOrganizational Structure International Factory Workers

  14. What we’re about… Multiculturalism Total Quality Control Individualism Fair Trade Fair Trade Polycentricism Social Responsibility

  15. Production Natural Resources Capital Resources • Nylon • Rubber • Steel • Magnets • Manufacturing Equipment • Money • Factory in China Human Resources • Employees • Skilled Workers

  16. Production Product Developers at Headquarters Canadian Retail Stores Logistics Ideas via E-mail Shipping Overseas saqTM Factory in China JIT Trucks Subcontracted Truck Company • Semi-automated • TQC B2B Raw Materials from Chinese Companies Chinese Retail Stores

  17. Yao saqTM • To generate awareness of welfare and wellness of kids in China and the US • 25% of sale goes towards foundation

  18. Costs in China • Bag to Retailer • $21.00  $39.99  $54.99 • $39.99 = 252.60 CNY • $54.99 = 347.43 CNY

  19. Finance • Selling shares (TSX) • $5 per share with 10 million shares • Credit • Large raw material shipments on credit terms • Bonds • Factory in China

  20. Legal Affairs • Patent: TightSeal • Trademark: saqTM • License agreement: • NBA • China • Contracts with major athletic retail stores

  21. Brand • Specialized drawstring bag companies? • Advantage: • vs. cheap Chinese bags • vs. Nike, Adidas, Reebok, etc. • “Birkenstock of bags”

  22. Advertising • Internet users: 253 million • Billboards • Magazines • Yao Ming

  23. Warranty and Liability • 10 year product warranty • Liable for damages to product • Warning Label • Not liable for injury or death to consumer • Ensure product quality; avoid negligence

  24. What’s Next? • Expansion into other cities around China: • Tianjin • Shanghai • Develop a product that is equally appealing to women

  25. Bibliography • http://www.theyaomingfoundation.org/ • www.nba.com • http://www.indexmundi.com/ • http://www.skygarden.ca/Images/canada-flag.jpg • http://www.lystad.us/china/misc-jpg/twenty-yuan.jpg • http://www.wired.com/images_blogs/gadgetlab/china-iphone.jpg • http://www.sandan.com.hk/image/FactoryChina_l.jpg • http://www.germes-online.com/direct/dbimage/50263117/Inside_Outside_Rubber_Fire_Hose.jpg • http://www.global-b2b-network.com/direct/dbimage/50210488/Stainless_Steel_Round_Tube.jpg • http://www.aristaflag.com/orange%20nylon%20fabric.jpg • http://www.ropeinc.com/catalog/nylon-doublebraid.jpg • http://www.filkab.com/images/category_pics/pic_1175_bg.jpg

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