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The difference in Men and Boys. is the COST of their Toys. A Finery of Worthy Knick Knacks. Short n Quick dress down for Fine Living 1 Stop Shop for what ’ s Hip & Hot for the Uber Cool A grandiose guide for the Global Gabby
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The difference in Men and Boys is the COST of their Toys
A Finery of Worthy Knick Knacks • Short n Quick dress down for Fine Living • 1 Stop Shop for what’s Hip & Hot for the Uber Cool • A grandiose guide for the Global Gabby • High Octane episodes for the Dapper boys & the Dandies…
Big Boys Club Big Boys Club
THE CONCEPT • Hi–Life magazine format • 30 minutes over 13 weeks • With 13 kick ass ideas • Cocooned in delectable classifications • With an aim to • Illuminate all 5 Senses • Heighten Tastes • Exalt Lifestyles
AN EPISODE • Thread together varied topics • Deal with any‘situation’ • Getting into the Executive Washroom • The Wardrobe, Golf, Whiskies, Cigars, Smart Phones • Set up the Perfect Date • Picking the Ring, the Hippest Restaurants, how to wear a Cravat, order the “right” wine • Product integration • Introducing the hippest new babies on the gadget scene • Test drive the latest mean machines • Opinion polls on products
SAMPLE EPISODE Segment I- (10 Mins) • Opening Link with Anchor(s): • World This Week: Crazy, Funky Bizarre Trends + Today’s Topics • Topic 1: How to Build Your Wardrobe • Topic 2: SUIT SCHOOL A Premier On Suit Buttons, The Must Have Alterations, Fused vs. Canvassed Suits • Topic 3: SPORTS JACKETS: What to wear with it, Leather Jackets etc • Topic 4: 5 signs of a Quality Watch (Product Integration) Interview a collector, connoisseur & market survey on the best of the best
Segment II (7 Mins ) “Good manners will open doors that the best education cannot”: Irresistible yet hardly practiced Manly MANNERS by women 10 ways to be a perfect gentleman at the gym Deadly dining disasters you can avoid Segment III (5 Mins ) “So You Want My Job”: Interview men who are employed in coolest jobs ever!! VISUALS: Bytes by celebrities, top honcho’s, blooper videos, specially crafted scenes, archive footage, snazzy illustrations. SAMPLE EPISODE
God gave us all a P@#*s & a Brain, but only enough blood to run one at a time
FOR THE BRAIN… • Parties • Gears & Gadgets • Chicks • Sport • Booze Basics • Sartorial Specific • Fiscal Sanity • Best of Luxury • Food Fest • Wicked Humor • Must know Basics • One - shot ‘How To’ Tips • Nuanced Insights • Coolest Developments • Crazy Trivia
EPISODE IDEAS • Doing up the bachelor pad • 10 things to buy from your 1st big fat pay cheque • Summer slam the fat; 5 practical tips on how to live it up & undress it down in style • Living it up with the Big Boys; to-do’s when in close social proximity with the bosses • Do you want my job: Insight into the coolest jobs on the planet. E.g. Freelance Namer
Beer Beasts Guide The 10 must haves World famous Beer games Scoops on Beer trivia, fests etc Ranging from Bizzare to Bright Making Fine Cocktails The ultimate concoctions The craft of Mixology Decoding the femme fatale via their favorite Cocktail… How to be a Zany Bartender “OMG!” Trivia BOOZE BASICS 101
The Art Of Party Tips on creative & economical planning Culinary and Decorative ideas Wild Party Games Hottest Dance Forms Hottest Music for every type Destination Divine 10 Wicked termini for a bachelor’s party Party Fests that rock the world The real hot unexplored areas of every tourist site Most remembered fest & parties of the century!! PARTY PANACHE
THE TREATMENT • Glitzy, Sharp, Sassy, Fun, Crisp & Sexy • Interviews, Opinions & Trends • Provocative & Insightful, giving the RIGHT information • Ready to use, practical tips
SALES SPEAK • Format made for effortless product integration • Segments sponsored by buzz worthy brands • Showcasing the products E.g. • Bose / Bang & Olufsen for “Gears & Gadgets” • Bacardi for “Booze Basics” • Parties by “Kingfisher” • Omega, Tag Heuer Watches for “luxury” • Mercedes Benz, Laphroaig Whiskey, L’Occitane etc
THE SCHEDULE • Format: Magazine • Duration: 1/2 hr • Schedule: Weekly
Big Boys Club Big Boys Club