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THE WEEK THAT WAS WEEK 38

THE WEEK THAT WAS WEEK 38. PEAK FOR THE WEEK COMMENCING 18 th September 2011 (WEEK 38). PUT’s saw an increase across all key trading demographics except AP 18-39. For AP 5+ PUT’s increased by 7%, AP 18-49 increased 4% and AP 25-54 increased by 3%.

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THE WEEK THAT WAS WEEK 38

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  1. THE WEEK THAT WASWEEK 38

  2. PEAK FOR THE WEEK COMMENCING 18th September 2011 (WEEK 38) • PUT’s saw an increase across all key trading demographics except AP 18-39. For AP 5+ PUT’s increased by 7%, AP 18-49 increased 4% and AP 25-54 increased by 3%. • All nights experienced PUT growth except Friday. Saturday night recorded the highest lift of 21%, followed by Wednesday night with 14% lift. Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

  3. TV ONE HIGHLIGHTS AP 25-54 • TV ONE’s audience fell back to similar previous week delivering a 7.9 rating and 19% share. From a yearly perspective audiences were down 18% with share down 20%. • Saturday night saw the highest weekly lift of 18% as One News & Get Fresh with Al Brown delivered ratings growth WOW. • Year to date, TV ONE’s average audiences are up year on year sitting at 9.1, compared to 8.8 in 2010. • Three shows were in the top 10 programmes this week. • The week’s best buy was Monday’s Dog Squad with a CPT of $624.30 Source: Nielsen TAM

  4. TV2 HIGHLIGHTS AP 18-39 • TV2’s audience fell away this week experiencing a 13% decline in audiences (to 8.7) and 11% decline in share (to 24.7%). Year on year, both share and audiences reported an 11% decrease. • Friday night experienced a 52% audience lift weekly with Shortland Street and the Harry Potter Movie performing well. Wednesday night saw a 17% lift yearly. • Year to date, TV2’s average audiences are sitting at 9.6 compared to 10.3 last year • Six of the top 10 programmes were on TV2 this week. • The week’s best buy was Wednesday Neighbours with a CPT of $522.20 Source: Nielsen TAM

  5. tvnz.co.nz PERFORMANCE • For Week 38, tvnz.co.nz Page Impressions are up 16% year on year with Unique Browsers also up 12% for the same week last year. • Year to Date, Page impressions on tvnz.co.nz have grown by 28% year on year, with Unique Browsers growing 21% on a yearly basis. Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage

  6. TVNZ Ondemand PERFORMANCE • TVNZ Ondemand weekly Stream Views increased by 10% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting down -3% year on year. • Grey’s Anatomy was the Top stream for the week. • Please note Week 24-27 has been impacted by reporting issues which we believe has been corrected. Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive.

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