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THE WEEK THAT WAS WEEK 49

THE WEEK THAT WAS WEEK 49. PEAK FOR THE WEEK COMMENCING 4 th December 2011 (WEEK 49).

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THE WEEK THAT WAS WEEK 49

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  1. THE WEEK THAT WASWEEK 49

  2. PEAK FOR THE WEEK COMMENCING 4th December 2011 (WEEK 49) • This week saw PUTs across all trading demographics record a loss again with AP 18-39 declining the most -13% YOY. Followed by AP 18-49 down 6% and AP 25-54 down 2%. All People 5+ was the only demo to increase albeit less than 1% growth YOY. • Thursday and Saturday nights all experienced PUT growth against AP 5+ with Saturday night again recording the highest lift of 15%. Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

  3. TV ONE HIGHLIGHTS AP 25-54 • TV ONE experienced both audience and share loss this week (to a 5.9 rating and 17.3% share). Year on year, both audience and share losses were reported. • Sunday night experienced the highest weekly lift of 43% with all peak shows including One News growing ratings week on week • Year to date, TV ONE’s average audience is sitting at 8.6, compared to 8.8 in 2010. • One show was in the top 10 programmes this week. • The week’s best buy was Thursday’s Benidorm with a CPT of $781.50 Source: Nielsen TAM

  4. TV2 HIGHLIGHTS AP 18-39 • TV2 experienced a 3% audience lift (to 8.1 ratings) and a 2% share gain this week (to 28.8%). From a yearly perspective both audience and share have reported losses. • Saturday night saw a 69% lift in audiences weekly with The Santa Clause & The Sweetest Thing movies rating well. • TV2’s average audiences are sitting at 9.4 compared to 10.2 last year. • Eight of the top 10 programmes were on TV2 this week. • The week’s best buy was Tuesday F.R.I.E.N.D.S with a CPT of $601.10 Source: Nielsen TAM

  5. tvnz.co.nz PERFORMANCE • For Week 49, tvnz.co.nz Page Impressions are up 13% year on year with Unique Browsers also up 20% for the same week last year. • Year to Date, Page impressions on tvnz.co.nz have grown by 25% year on year, with Unique Browsers growing 20% on a yearly basis. Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage

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