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THE WEEK THAT WAS WEEK 42

THE WEEK THAT WAS WEEK 42. PEAK FOR THE WEEK COMMENCING 16 th October 2011 (WEEK 42). AP5+ was the only demographic to see PUT growth this week, up 7%. All other channel demographics saw PUT declines with AP18-39 hardest hit, down 14% YOY, AP 18-49 declined 8% with AP 25-54 down just 1%.

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THE WEEK THAT WAS WEEK 42

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  1. THE WEEK THAT WASWEEK 42

  2. PEAK FOR THE WEEK COMMENCING 16th October 2011 (WEEK 42) • AP5+ was the only demographic to see PUT growth this week, up 7%. All other channel demographics saw PUT declines with AP18-39 hardest hit, down 14% YOY, AP 18-49 declined 8% with AP 25-54 down just 1%. • All nights experienced PUT growth against AP 5+ with the exception of Thursday and Wednesday which remained flat. Friday night recorded the highest lift of 21%. Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

  3. TV ONE HIGHLIGHTS AP 25-54 • For Week 42, TV ONEsaw an audience loss of 7% (to 7.7) and 1% share loss (to 20.1%). From a yearly perspective losses were recorded with audiences down 13% and share down 12%. • Sunday night saw the highest weekly lift of 36% and Friday/Saturday saw a 9% lift YOY, attributable to the RWC games. • Year to date, TV ONE’s average audiences are up year on year sitting at 9.0, compared to 8.8 in 2010. • One show was in the top 10 programmes this week. • The week’s best buy was Wednesday’s Harry’s Law with a CPT of $766.10 Source: Nielsen TAM

  4. TV2 HIGHLIGHTS AP 18-39 • TV2 recorded an 11% audience loss week on week (from 8.8 to 7.8) and 4% share loss (from 25.9% to 24.8%). Year on year, both share and audiences declined (26% and 16% respectively). • Saturday night experienced a 29% audience lift weekly and 8% yearly, with all peak shows rating higher WOW. • TV2’s average audiences are sitting at 9.5 compared to 10.2 last year. • Seven of the top 10 programmes were on TV2 this week. • The week’s best buy was Tuesday F.R.I.E.N.D.S with a CPT of $683.10 Source: Nielsen TAM

  5. tvnz.co.nz PERFORMANCE • For Week 42, tvnz.co.nz Page Impressions are up 31% year on year with Unique Browsers also up 23% for the same week last year. • Year to Date, Page impressions on tvnz.co.nz have grown by 27% year on year, with Unique Browsers growing 21% on a yearly basis. Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage

  6. TVNZ Ondemand PERFORMANCE • TVNZ Ondemand weekly Stream Views increased by 41% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting flat year on year. • Shortland Street was the Top stream for the week. • Please note Week 24-27 has been impacted by reporting issues which we believe has been corrected. Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive.

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