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The More Things Change…

The More Things Change…. The More They Stay the Same (or do they…?). Convergence. Old and the new Need for great planning doesn’t change Traditional media is changing though Social media offers new tools in the tool box Facebook, Twitter, LinkedIn But is has to be part of the strategy

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The More Things Change…

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  1. The More Things Change… The More They Stay the Same (or do they…?)

  2. Convergence • Old and the new • Need for great planning doesn’t change • Traditional media is changing though • Social media offers new tools in the tool box • Facebook, Twitter, LinkedIn • But is has to be part of the strategy • Relationships changing too • Face to face; more online

  3. Times they are a-changin’

  4. Change

  5. Twitter Trending Topics • Might not be what you consider news but…

  6. How Much are We Online? • Average Internet user (>80% adults) • 68 hours/month online • Visited 87 different domains • More than 2,600 different Web pages viewed Nielsen report, October 2009

  7. Changing Habits • Where do you get your news • Online, newspaper, television • Twitter, Facebook, etc • No longer command, control • Today facilitation leads to engagement

  8. What’s New … • New ways to find information, exchange ideas. • Changes in traditional media • Decision making is changing • Personal recommendation • Word of mouth • Participation is not influence • But it’s a start

  9. What is “social media”? • Social media is not Twitter, Facebook, Bing, etc. • It’s listening • It’s engaging • It’s conversing • It really is the new world

  10. 10 Risks of Engagement From Communication Overtones, Kami Huyse, http://twurl.nl/8qiov4

  11. Cost of Doing Nothing • Competitive Disadvantage • Profit, positioning, insights • People Talk • Employees, customers, competitors, detractors, drive-by onlookers • No Platform or Early Warning • SEO, silence is guilt, no direct channels • Lost Opportunities • Evangelists, feedback, reviews, ratings, loyalty From 10 Lost Opportunity Costs, Communication Overtones, http://twurl.nl/hf2sc5

  12. Engagement Ladder

  13. What Happens to Your Message

  14. Connected Organizations From “The 5 Competencies of the Connected Corporation,” Communication Overtones, http://twurl.nl/ojcxs

  15. Just Do It • Listen • Join • Comment • Build relationships • Find your community

  16. So, What Next? • Listen • To whom, why? • Using which tools • Who’s on which sites? • Learn • Engage • Send a comment, write a post • Create • Draft your own messages Viral press releases

  17. Twitter • Who’s on • Not “what are you doing” • Should you? • Depends on why you think you should • What you want to achieve

  18. Resources Mashable.com My Delicious bookmarks -- http://delicious.com/barbergp/ Put the Relationships back in Public Relations, Brian Solis Trust Agents, Chris Brogan Twitterville (How Businesses Can Thrive in the New Global Neighborhoods), Shel Israel The Twitter Book, Tim O’Reilly & Sarah Milstein Put the Public Back in Public Relations, Brian Solis & Deirdre Breakenridge

  19. Contact Mary Deming Barber, APR, Fellow PRSA The Barber Group, Inc. 7242 Hunter Circle; Anchorage, AK 99502 Phone: 907/529-2391 Email: mary@barbergp.com Twitter: mdbarber Web: barbergp.com

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