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Get their Attention

Get their Attention. The Top X Things [Market Being Served, i.e. – “Small Business”] Need to Know to Grow their Business this Year! And why your competition hopes you never learn them…. Identify the Problem. What is the “thing” you are going to solve?

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Get their Attention

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  1. Get their Attention The Top X Things [Market Being Served, i.e. – “Small Business”] Need to Know to Grow their Business this Year! And why your competition hopes you never learn them…

  2. Identify the Problem • What is the “thing” you are going to solve? • What is the “condition” they are experiencing?

  3. Agitate the Problem • What pain is it causing? • What are they losing? • What do they stand to lose?

  4. Show them the Solution • Promise that you can solve the problem • Tell them your story • Tell them your clients’ stories

  5. Show them Proof • Statistics • Testimonials • Something they can “see”

  6. Give your Credentials • Why you? • What have you done? • How long have you been doing it? • Awards? Recognition?

  7. Show the Impact • How will this improve their life? • How will this help them achieve their dreams? • Literally list out every benefit they can expect

  8. Show more Proof • Statistics • Testimonials • Something they can “see”

  9. Make an Offer • Stress the value • Add as much value as possible • Make it a “no brainer”

  10. Give a Guarantee • Show them there is no risk

  11. Call to Action (Desire) • Appeal to their emotions

  12. Inject Scarcity • Limited number • Limited time • Offer not to be repeated

  13. Call to Action (Logic) • Appeal to their logic • Why it’s a no-brainer

  14. Give Warnings • Consequences of not taking action now • Build the emotions

  15. Call to Action (Fear) • Last chance • Don’t lose out

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