Structuring our t houghts on Information policy choice : a proposed typology

1. Structuring our thoughts on Information policy choice: a proposed typology Shannon Lea Watkins Presentation for IU at Oxford August 04, 2011

2. Outline Setting: the literature Market failures and purposes of instruments Information Policies Typology Conclusion

3. Information • Business Information Provision R&D Government provided R&D • Grants/Contracts for R&D • Business Information Campaigns • Prizes for R&D • Subsidies for R&D Technological Development • Tech/fuel mandates • Public Information Provision • Public Information Campaigns Public Information • Interpretive Programs • Renewable obligations • Truth in advertising laws Labeling • Develop standards • Environmental Assessment • Labeling • Licensing • Regulation of environmental terms Info Disclosure Requirements • Information Disclosure Requirements • Bully Pulpit • Loans & rebates • Barrier removal • Intellectual Property Rights (patents) • Feed-in-tariffs • Strategic deployment strategies • Government Procurement • Venture capital • Market engagement programs • Tech incubators • Acceleration programs

4. Outline Setting: the literature Market failures and purposes of instruments Information Policies Typology Conclusion

5. Name that Market Failure • Technology • Market Failure: innovation is a public good • Policy to: • Create innovation • Diffuse technology (spur adoption) • Individual Behavior • Market Failurez: • Knowledge is a public good • Asymmetries of information • Policy to: • Create environmental knowledge • Diffuse environmental knowledge

6. Private Sphere Info is asymmetric Public Sphere Info is a public good Create & Diffuse (from government) Diffuse (from firms) Committed activism Private Sphere Behaviors Non-activist behaviors Moral Suasion

7. Theory

8. Outline Setting: the literature Market failures and purposes of instruments Policies Typology Conclusion

9. The Usual Suspects + • RD&D • Tech push • R&D direct provision, subsidies, grants, prizes, patents • Market pull • Renewable obligations, tech mandates, government procurement • Labeling • Bully Pulpit • Information Disclosure Requirements • (also used for enforcement)

10. The Usual Suspects + • Public Information • Campaigns vs. provision

11. Outline Setting: the literature Market failures and purposes of instruments Policies Typology Conclusion

12. D1: Purpose of Instrument D2: Target of Influence

13. D3: As Instruments

14. D4: Provider of Information D5: Beneficiary of Information

15. D6: Fundamental Role of Government • Entitlement Assigner • Patents • vs. • Regulator • Everything else

16. Proceed With Caution …constraints on choosing information policy instruments • Effectiveness • Secondary and tertiary effects on environment • Seen as complements to instead of supplements of other environmental policy • Costs • Politics • Programs as signals • Little government involvement • Consequences for Democracy • Social marketing vs. an informed citizenry

17. Questions?

18. Questions?