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Afsætning – Konkurrencesituation

Afsætning – Konkurrencesituation. Markedsnicher. Markedsandele. Markedsleder Markedsudfordrer Markedsfølger Markedsnicher. Hvad er en Markedsnicher ?. Har en lille del af markedet Produktet sælges til enten en høj eller lav pris.

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Afsætning – Konkurrencesituation

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  1. Afsætning – Konkurrencesituation Markedsnicher

  2. Markedsandele • Markedsleder • Markedsudfordrer • Markedsfølger • Markedsnicher

  3. Hvad er en Markedsnicher? • Har en lille del af markedet • Produktet sælges til enten en høj eller lav pris. • Der er som regel næsten ingen interesse for markedsnicher, da deres produkter ‘skiller’ sig helt ud.

  4. Hvad kan en markedsnicher være? • Ørbek bryggeri – Øl og cola (øko) • Blackberry - telefon • Doro –telefon • Økoladen – chokolade • Lada - biler

  5. Tv reklamer fra nicherne • http://www.youtube.com/watch?v=ABYzBHEeNi4 • http://www.youtube.com/watch?v=98gDzvjRJhs • Black Berry • Lada - sverige

  6. Kilder til markedsnicher • www.helsehelse.dk • www.jala-helsekost.dk • http://www.oekoladen.dk/ • www.blackberry.com • www.doro.dk

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