Maximizing Broadband Wireless Technologies for Converged Services Delivery

1. Subject:Broadband Wireless Technologies for the Delivery of Converged Services Broadband Wireless Technologies for the Delivery of Converged Services Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net

2. Agenda: • Outline: Market background - competition Wireless Broadband Technologies • UMA - GAN Introduction • Femtocells • BFMs Conclusions Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net

3. Aaaaaaaaaaaa: Market issues – Incumbent’s concern • What technologies will have the greatest impact on the industry, and how? • How fast VoIP will overtake the traditional fixed voice? 2. How will demand for mobility and multimedia drive fundamental changes in the industry? 3. Which technology providers will win or lose, and what’s the impact? Subject: Broadband Wireless Technologies for the Delivery of Converged Services

4. Bbbbbbbbbbb: Wireless data is 20% of total mobile services revenue while wired data is 24%, in 2007 By year end 2008, majority of telecom revenues will be based on wireless. Wireless service revenue surpasses fixed. Service Revenues Source: Gartner Dataquest, October 2005 Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net

5. Personal details: Operator’s concern – Strategies to Follow • Threat • Only Wholesale Provider of Broadband services • Strategies • Go wholesale • Go mobile again (UMA) • Invest in fixed broadband • IPTV services Fixed Operators • Threat • Mobile VoIP and fixed VoIP • Single flat fee for Mobile data • Strategies • Fixed-Mobile Substitution • Bandwidth pricing • Content via mobile portals Mobile Operators COSMOTE • Threat • Combined fixed and mobile threats plus high discounts for commercial bundles • Strategies • Fixed-Mobile Convergence • Content ownership • Unicast and broadcast • Home Gateways Fixed & Mobile Operators Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net

6. Personal details: Incumbent’s position Situation • We are Increasingly Wireless • We are Increasingly Faster • We are Increasingly Cheaper • Price erosion is significant, and has quickly spread to next generation services such as broadband and 3G voice. • Convergence comes in many flavours - Fixed/Mobile, Telecom/IT, Telecom/Media, Terminals, Services, Applictions.. • Competition Increases • Answer? • Making strategic decisions (invest on new technologies – integrate daughter companies to mother one – provide motives to old personnel for the sake of new personnel) • Fixed and Mobile speeds are increasing at accelerating speeds Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net

7. Cccccccccccc: IP net WiFi Handover Mobile Operator GSM or UMTS What isUMA - GAN? UMAone terminal (mobile – wireless - fixed)for all services • How is achieved? • User moves in and out of WLAN proximity without loss of call • Seamless call Handover once you move from WiFi toGSM and vice versa • UMA extends the GSM coverage in indoor environments (Houses, hot spots andSOHOs) through the use ofWiFi access points Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net

8. Personal details: GSM Cell GSM-Cell MSC Signalling Access Network MSC Access Transmission Network BSC SGSN SGSN GAN Cell GAN-Cell HLR HLR 1 IP AccessNetwork 2 Data 3 3 GANC Connection to Wifi AP IPSec Tunnel Handover Internet 1 2 Internet UMA Architecture Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net

9. Personal details: Experimental Results - Infrastructure GSM/GPRS (MSC/HLR /SGSN) and GAN (GANC) elements were located in Swindon, UK GSM/GPRS (BTS) and UMA (AP) elements are located in Athens. PSTN Internet Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net

10. Personal details: Experimental Results – Structure Layout Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net

11. Personal details: UMA Roadmap & Evolution Home • Fixed operators integrate wireless and fixed to prevent erosion • Selling points: one device, one number, one bill, one messaging platform • But primary value is reduced tariffs for fixed vs. mobile (via VoIP or PSTN) and convenience of single handset • If mobile voice pricing continues to fall (permitted by 3G spectral efficiency), what's the incentive to still used fixed for voice? • Result: Consumers will more rapidly migrate to mobile only than to converged fixed/mobile Fixed Operator GSM/VoIP DSL or PSTN W-LAN MVNO or Reseller Hand-over Mobile Operator GSM or UMTS net Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net

12. Personal details: Femtocells Femtocellsare small cellular base stations similar to (GSM/UMTS)stations which have been designed for use in indoor environments. Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net

13. Personal details: Femtocells key points • Access point GSM/3Gin indoor environment coverage ≈ 50m • Allow the same terminal to be used indoors and outdoors • Low power consumption (10μW-25mW) • Seamlesshandover from macro cells tofemtocell Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net

14. Personal details: Femtocell ADSL IP net GSM/UMTS Femtocell RNC Handover GSM/ UMTS Mobile Operator Femtocells architecture Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net

15. Personal details: Benefits of Femtocells • Benefits to the consumer • Continue using the existing mobile device (one number, one phonebook) • One mobile number of one mobile and one fixed per user (with femto zone tariff) • Better indoor coverage • Seamless operation indoor and outdoor • One consolidated bill for voice (fixed, mobile and broadband services) • Benefits to the operator • Provides mobile coverage where is needed the most • Increase network capacity • Improved customer loyalty and reduced churn • No requirement for dual-mode handset • Response to the VoIP threat • Even if the indoor voice services are offered for “free” due to competition the mobile operator can still benefit from the terminating fees. Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net

16. Personal details: Broadband Fixed Mobile (BFMs) • Terminals with dual radio (WiFi/GSM or 3G) • Access in indoors thru WiFi and access thru GSM in outdoors • Terminals from Nokia – QTEK - Ericsson Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net

17. Personal details: Conclusions • Market issues – Competition – Operators plans • Broadband wireless technologies • UMA • Femtocells • BFMs Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net

18. Personal details: Thank you Subject: Broadband Wireless Technologies for the Delivery of Converged Services dariusz.rozanski@szczesliwice.net