1 / 18

Co-creativity; new ways of understanding 1950' s fashion Angela Partington University of the West of England

Co-creativity; new ways of understanding 1950' s fashion Angela Partington University of the West of England. Co-creativity: new ways of understanding 1950’s fashion. creativity: contextualised and collaborative collaborative interactions with consumers

marged
Download Presentation

Co-creativity; new ways of understanding 1950' s fashion Angela Partington University of the West of England

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Co-creativity; new ways of understanding 1950's fashionAngela PartingtonUniversity of the West of England

  2. Co-creativity: new ways of understanding 1950’s fashion creativity: contextualised and collaborative collaborative interactions with consumers innovations in design practice derive from the relationships between practitioners and consumers the convergence of academic research and marketing

  3. The democratisation of creative production?

  4. Art and everyday life

  5. Consumers have always used objects to transform themselves

  6. Design has always been consumer-led • Fashion ‘forecasting’ • Cool-hunting • ‘bubble-up’ fashion-adoption • Stylistic proliferation

  7. Understanding the production of meaning: post-critical methodologies

  8. ‘mass market’ fashion?

  9. pleasures of spectacle: audience identity

  10. Glamour vs Utility

  11. Rita Hayworth 1940’s Dior’s New Look 1947The Wild One 1953Chevrolet 1957Dracula 1958

  12. ‘Ruby Gentry’ 1952

  13. Letty Lytton 1932

  14. ‘Written on the Wind’ 1956

  15. Consumption: selective, eclectic and unpredictableIntertextuality: an effect of consumption

  16. Creativity and Commerce‘Half a century of marketing science has had no impact on the 95%failure rate of new products’ (Brown, S., ‘Postmodern Marketing’, 1995) ‘Guitar music is on the way out’ Sony Walkman (1980) Teenage Mutant (Decca Records 1962)Ninja Turtles (1992)

  17. The C21st creative professional is a collaborator and mediator, a ‘hybrid manager’ who can ‘operate across disciplines’ (Cox Review 2005) Hella Jongerius Dominic Anciano M/M Damien Hirst

More Related