SPORT ENGLAND

1. SPORT ENGLAND AS Level PE Theory

2. Lecture will cover - • Historical overview of Sport England • How it started, developed and became the organisation it is today • The role of Sport England in sport • The structure of Sport England and its context within sport • Sport England modernisation – the changing aims of Sport England • Government’s influence • Regionalisation Vs Centralisation • Brief history of Lottery Sports Fund

3. Historical overview • Originally, the Sports Council was formed in 1972, as an independent body under the Department of the National Heritage • Set us as a QUANGO • 1972 – Annual Sports Council budget was £3.6m • In January 1997, the English Sports Council was formed alongside Council’s for other home nations – 4 Sports Councils + UK Sports Council

4. Historical overview (cont’d) • The UK Sports Council (now UK Sport) had responsibility for overall national policies such as doping control, sports science and elite sport • The English Sports Council concentrated on mass participation and sport for young people • In 1997 the English Sports Council budget was £47.4m • March 1999 saw the re-branding of the English Sports Council to Sport England • Finally at the start of 2003 Sport England launched its modernisation process

5. Sport England’s role in sport • Traditionally the lead agency for sports development in England (equivalent sports council’s in the other home countries) • Responsible for sport from grass roots through to excellence • Provider of funding and lottery sports fund distributor • Regional and national infrastructure to support sport

6. Sports Development • The Sports Council assisted in the development of the concept of sports development in the 1980’s • Developed programmes such as “Ever Thought of Sport?” and Action Sport • Action Sport was a Sports Council initiative which placed sports leaders in roles of development as opposed to leadership/coaching

7. Sports Development (cont’d) • National Junior Sports Programme – NJSP – in the mid to late 90s – a brand name for programmes such as TOPs (YST); Champion Coaching, Coaching For Teachers (National Coaching Foundation); Sportsmark (Sport England) • Late 90s – The Active programmes – Active Schools; Active Communities and Active Sports – known as ‘The BIG picture’ • Sport England known for ‘programme overload’

8. Sport England – The BIG picture

9. Structure

10. Context • Sport England has utilised its funding to develop the sporting infrastructure found in England • Most Sports Development posts, especially in Local Government, started through Sport England pump prime funding • Also responsible for developing facilities through lottery

11. Sport England - Modernisation • 2002 saw Sport England appoint a new Chief Executive – David Moffatt • An ‘agent of change’ the role of the Chief Executive was to modernise the “old” Sport England (1997) and produce a radical new streamlined and responsive organisation • Massive internal review of how the organisation worked – moving from prescriptive to enabler

12. Sport England - Modernisation • Sport England will move away from its history of programmes, initiatives and silo sports development • Moving from 15 grant management regimes down to just one • 75 programmes to two steams of investment • Reduce the 16 week lottery process • Reduction of staff employed nationally from 570 to just 240

13. Sport England – Modernisation • Instead it will be a true strategic leader by providing support, knowledge and expertise • Second new Chief Executive – Roger Draper and new Chair of Sport England – Philip Carter (Business man to replace a sports person – Trevor Brooking – the future?) • Movement to strengthen Regional infrastructure

14. Sport England – Modernisation • Creation of 9 Regional Sports Board • These are parallel in geography to existing Sport England regional structures • Wider representation on the Boards to deliver the new Government and Sport England agenda for sport • Further discussion on modernisation in this afternoon’s seminars.

15. The new vision “to make England an active and successful sporting nation”.

16. Mission Working with others to create opportunities for people to get involved in sport, to stay in sport and to excel and succeed in sport at every level

17. Objectives • Opportunities to play sport - increase participation in sport in order to improve the health of the nation, with a focus on priority groups • Opportunities to stay in sport - retain people in sport and active recreation through an effective network of clubs, sports facilities, coaches, volunteers and competitive opportunities • Opportunities to achieve success in sport – making sporting success happen at the highest level

18. To achieve the vision Sport England sees • Clarity of purpose – it is about widening participation and being successful on the international stage • Partnership – working together with others meeting national and community need • Investment – Co-ordinating better the investment made by organisations in sport • Long Term view – changing culture – “a physically active nation by 2020”

19. Why the change? • Driven by Government’s new strategy for sport – Game Plan • Biggest involvement to date by central government in directing sports policy • Challenged Sport England – “as the key strategic lead for sport in England” (DCMS funding agreement with Sport England April 2003) “to increase significantly levels of sport and physical activity with the target of 70% of the population as reasonably active – 30 minutes of moderate exercise five times a week”

20. The Government’s view • Sport is a key vehicle to improve society • Improves the health of the nation • Drives up educational achievement • Reduces crime • Alleviates social exclusion • Catalyst for neighbourhood renewal and regeneration • Successful national sports team provide a feel good factor – Rugby World Cup

21. “Investment in sport is not just a sports policy. It is a health policy, an education policy, an anti-crime policy and an anti-drugs policy” Rt Hon Tony Blair, Prime Minister, September 2000

22. Figures show that physical inactivity costs the nation £2bn; 10% increase in activity would save £500m for NHS • Only 46% of the population participate in sport more than 12 times a year – 80% in Finland • Only 32% of adults in England take 30 minutes of moderate exercise five time a week – 57% in Australia; 70% in Finland

23. Making it happen – towards a new era • Sport England receives two streams of funding – Lottery and Exchequer • Sport England will now streamline funding through two mechanisms • Community Investment • National Investment • All investment will be targeted to achieve Sport England’s strategic objectives of helping people START, STAY and SUCCEED

24. National Investment • National investment co-ordinated through National Governing Bodies of Sport • These are now required to produce ‘One stop plans’ • Prioritised list of 20 sports only to receive this funding • Allows sports to decide what their priorities are and to receive funding to achieve these

25. Community Investment • Co-ordinated by the Regional Sports Boards • Again focus on the START, STAY and SUCCEED elements at a local level • Participation, grass root development linked to priority groups

27. Sport England – towards a new era • Regions now strong • Movement from a national centralised organisation to smaller, more reactive/proactive sub organisations • Strengthened by Regional Sports Boards and funding that can be used more effectively

28. Regional Sports Boards • New structure for strategic decision making at a regional level • Will receive devolved funding from Sport England • RSB then responsible for deciding what the priorities are; soliciting applications; assessing applications and monitoring effectiveness of those receiving funding

29. East Midlands RSB • Most advanced RSB in country • East Midlands Sport provides an independent voice to promote the interests of sport and recreation in the East Midlands. With a Board of Directors serviced by an executive committee, East Midlands Sport aims to work with sports participants, enthusiasts and providers of sports opportunities to ensure that European, national, regional and local policies and programmes meet the sporting needs of the people of the East Midlands.

30. East Midlands RSB • To ensure the needs of sport and recreation in the East Midlands are addressed at all levels • To put sport at the heart of decision making at regional level • To recognise and preserve the value of sport for its own sake   • To preserve and further develop PE in the curriculum, school sport, playing fields, volunteers and the crucial local authority role in providing facilities and developing sport • To remind people that sport is an important tool in addressing major social policy agendas especially social exclusion, health, regeneration, lifelong learning and community safety and to attract new resources to sport to fulfil this role

31. The National Lottery Sports Fund • First draw in November 1994 • 35.9 billion tickets sold • £12 billion raised for the Good Causes • Sport is one of the original five ‘Good Causes’ – now one of six NOF III • Good Causes receive 28p from each lottery ticket purchased

32. The National Lottery Sports Fund • Sport in England has 18 lottery funded programmes including: • Awards for All - £500 - £5,000 • Football Foundation • Inclusive Fitness Initiative • Active Sports • NOF III

33. The National Lottery Sports Fund • Sport England is the distributor of Lottery Sports Fund • Initially, the lottery sports fund was for ‘bricks and mortar’ – building of sports centres – average award in now £50,000 • East Midlands – £57 million (Sept 2001) plus £44.1 million for national projects based in East Midlands – English Institute of Sport /National Ice Stadium • Northamptonshire - £12.4 m (Sept 2001)

34. Lottery funding

35. The National Lottery Sports Fund • Northamptonshire has benefited from Capital new build : • Daventry Sports Centre - £614,000 • Weston Favell Upper School - £505,000 • County Tennis Centre - £714,825 • County Canoe Slalom - £1.4m • Indoor cricket school- £1.35m • Corby Lodge Park - £1.96m • Awards for All - £3.2m

36. The National Lottery Sports Fund • Lottery rules changed to enable applications for ‘Revenue’ projects • So lottery money now also used to get more people playing and more places to play in • Major programme that accesses revenue lottery money is Active Sports • Northamptonshire - £1.68m for Active Sports

37. The National Lottery Sports Fund • December 2003 – crisis in lottery sports fund • Since the start of lottery, number of ticket sales has declined • As a result, the amount of money available to the good causes, including sport, has been declining • Sport England has ‘over committed’ resources

38. The National Lottery Sports Fund • Lottery freeze announced • No further commitments made by Sport England • A number of local projects were affected – Campion School the biggest • Active Sports in Northamptonshire also affected – only one year funding for three sports and no funding for the last two sports

39. Lottery Sports Fund - applying • An application needs to be submitted • Time consuming process involving auditing, community consultation, planning, business planning and more planning • Projects can take 18 – 36 months between starting and submitting application

40. Sport England • Major party in the delivery of the Government’s sporting objectives. • Also acts as a distributor of Lottery & Exchequer funds to sport. • Main mission is to make England successful and active as a sporting nation. • Sport England has invested £2bn into sports in England since 1994. • Sport England has also created Sport Action Zones in socially and economically deprived areas. • These ‘zones’ identify sporting needs, after which action plans are formulated and implemented to try and improve the quality of sport in those areas.

41. Sport England’s primary scheme Start • Get people involved in sport in order to improve the health of the nation. • This is particularly relevant to disadvantaged & under-represented groups. Stay • To ensure people remain in sport. • This area also includes getting new coaches and volunteers involved & staying involved in sport. Succeed • To improve the English infrastructure of elite development. • Sport England hopes to improve England’s success on the world medal stage through this scheme.