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Team PhaseLift is:

ROLAND YOUNG. [faculty advisor]. .guidance .wisdom .confusion. + + + + + + + + +. +. KAREN O LAU. DAVID SANDERS. .directing .film .cinematography. .mass communication .advertising design .entrepeneurial. Team PhaseLift is:. + + + + + + + + +. +. LORETTA HIDALGO + YURI’S NIGHT LA.

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Team PhaseLift is:

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  1. ROLAND YOUNG [faculty advisor] .guidance .wisdom .confusion + + + + + + + + + + KAREN O LAU DAVID SANDERS .directing .film .cinematography .mass communication .advertising design .entrepeneurial Team PhaseLift is:

  2. + + + + + + + + + + LORETTA HIDALGO + YURI’S NIGHT LA .active space community .partnership .space expertise .network Team PhaseLift is:

  3. .excite people about MARS exploration MISSION

  4. + + + + + + + + + .create 2 PSA’s to inspire the public on the topic of Mars .seek distribution channels to reach target audience .partner with Yuri’s Night to perform outreach OBJECTIVES

  5. Public Opinion .‘Space is for Everybody’ clip Findings .Moby asks where are the space heroes? .1991-Mars is our next home + + + + + WHAT’S MISSING? + + + + + RESEARCH

  6. + + + + + .speak to the human spirit + + + + + CREATIVE STRATEGY

  7. :30 “Reach” + + + + TARGET AUDIENCE .adults, lifelong learners, 18+M/F STRATEGY .speaks to the inner child within us .curious .adventurous .fearless PSA.1

  8. :30 “Questions” + + + + TARGET AUDIENCE .children 7-18M/F STRATEGY .pose questions that refer to past human discoveries and achievements while igniting an excitement for the next frontier PSA.2

  9. .Yuri’s Night website www.yurisnight.net Current PSA Airtime

  10. .IMAX theater lobby at California Science Center in company of the 3D ISS film from May1-18, 2003 [estimate 12,000 visitors per week] Current PSA Airtime

  11. YN’03 Day Outreach

  12. YN’03 Day Outreach

  13. SPACE ART GALLERY (thru ArtCenter students) .illustrations for Mars Rovers children’s book .’Mission Control on Mars’ painting .Hilton space hotel 3D rendering YN’03 Day Outreach

  14. .’Astro Jeopardy’ with the Traveling Space Museum .Mars magic show .viewing of first PSA rough cut YN’03 Day Outreach

  15. .Mars Exploration Landing site scientist, Matt Golombek speaks about MER launch at the VIP event Mars Outreach @YN’03

  16. .lobbyist Ted Daley speaks about Mars and politics + .Hi-Definition Mars Photos Auction .JPL Mars Rover on display Mars Outreach @YN’03

  17. Mars Outreach @YN’03

  18. AIRTIME IN THE WORKS STUDENT COMPETITIONS .Adobe Achievement Awards .Clios .AICP ArtCenter PR Office Services .’DOT’-International ArtCenter alumni magazine .NPR-Science Friday IN PROGRESS

  19. Visual Communicators + Space Professionals + Activists .Adobe Achievement Awards .Clios LIVE DIALOGUE between the arts and sciences= powerful, proactive community working towards one goal CONCLUSION

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