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MEMULAI USAHA BARU

MEMULAI USAHA BARU. Business plan. PROPOSAL. 1. MAKSUD DAN TUJUAN MAKSUD: PENINGKATAN KESEJAHTERAAN TUJUAN: SEBAGAI MODAL KERJA 2. LATAR BELAKANG TERBENTUKNYA KELOMPOK /USAHA GAMBARAN KELOMPOK PERJALANAN/AKTIVITAS USAHA 3. JAMINAN ATAU ASET YANG DIMILIKI 4. ANALISA KELAYAKAN USAHA

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MEMULAI USAHA BARU

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  1. MEMULAI USAHA BARU Business plan

  2. PROPOSAL 1. MAKSUD DAN TUJUAN • MAKSUD: PENINGKATAN KESEJAHTERAAN • TUJUAN: SEBAGAI MODAL KERJA 2. LATAR BELAKANG • TERBENTUKNYA KELOMPOK /USAHA • GAMBARAN KELOMPOK • PERJALANAN/AKTIVITAS USAHA 3. JAMINAN ATAU ASET YANG DIMILIKI 4. ANALISA KELAYAKAN USAHA 5. RENCANA ANGGARAN BIAYA (RAB)

  3. RENCANAKAN BISNIS ANDA DENGAN BAIKAdaempatkerangka yang perludipaparkandalambusiness plan Konsepbisnis “Apa yang akanandajual?” Produkataujasa Tujuanbisnisanda? B. Marketing: Bagaimanaandamenyampaikanbisnisanda? Area pasar: segmentation, targeting and positioning Strategidiferensiasi Lokasi Costomer (the market): profile, character, behavior, type, where, who, why does he buy it, when does he buy it, how does he reach them. Metodepenjualan Strategiharga (premium price, cost to price, competitor pricing, market pricing Bagaimanapelayanananda?

  4. C. Operasional: Bagaimanaandamenjalankanbisnis? Manajemenlokasi (layout, capacyty, parking Facilities and integration Material Personel Policy and program Action plan SOP

  5. a D. Keuangan: How much do you need to make a profit Sales forecast Structure and composition Allocation and flow Cost of production or services Cash flow BEP Ratio and analysis

  6. Business plan yang disusunbertujuanuntuk: Mencari investor Untukmenjualperusahaan Untukkredit bank dll

  7. Format Business Plan • Lembaranperkenalan • Namadanalamatbisnis • Dalambidangapabisnisandabergerak • Apakeinginansecaraspecifikdisisikeuangan • Hal-hal lain yang diharapkan • Executive Summary • Biasanyasatuhalaman • Latarbelakangrencanabisnisanda • Paparansingkatrencanabisnis (Pemasaran, industri, persaiangan, produksi, keuangan) • The Product

  8. lanjutan 3. The Product • Uraikanprodukataujasadaribisnisandadantujuanandamenawarkannyakepadacalonpelanggan • Jelaskanalasankenapacostomerakanmembeliproduktersebutdibandingkanproduk lain sejenis. • Uraikanciri-ciridanmanfaatdariciri-ciritersebut • Berilahnamaprodukanda - Nama (mengasosiasikankeunggulanprodukanda) - Kemasan (manfaat, kemudahan, dayatahan, kualitas) - Warna (Kombinasidanjeniswarna) • Pelengkappenunjangnya • Petunjukpenggunaan

  9. 4. The businessWhat is your business all about? Uraianharusmengandung: Name of the business Business form (bentukbisnis) or structure (strukturorganisasinya) Key people (owner, partner, investor, employee, profesional advisor) Place or office Location of business Business lisence number (NPWP, SIUP) Business identity and design (logo, brand name, business card)

  10. 5. The Industry Biasanyaberisi: Industry profile Kiat-kiatberapa total penjualannya Type of business Industry trends Technology trend Politic Economic Social Culture Behavior Key success and failur factor in this industry Entry barriers: Easy or difficult? Exit barriers Business sector

  11. 6. Business Goals Visibisnis (mengapainginbisnisini) Misibisnis (untukapa) Tujuanbisnis (apatujuanandamendirikanbisnissecaraspesifik) Strategijangkapanjang Strategijangkapendek Program-program dalamsatutahun

  12. 7. Marketing Plan“How will you reach buyers?” Market area Market share Marketing strategy Service dan guarantee Pricing

  13. 8. Financial Plan Estimasipangsapasar Estimasipenjualantiaptahun (untuk 5 tahun) Estimasibiayaoperasional Siapacalonpemasok Tentukan modal investasi

  14. 9. Marketing Communication“How to promote your product?” Advertising Personal selling

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