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Empowering California Communities: Energy Upgrade CA CBO Channel Overview

Explore how Energy Upgrade California Community Based Organizations empower low-moderate income households & small businesses on energy efficiency. Discover CBO training, grants, and social media highlights to drive impactful outreach.

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Empowering California Communities: Energy Upgrade CA CBO Channel Overview

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  1. Energy Upgrade CaliforniaCommunity Based OrganizationChannel OverviewLauri Walker Manager, Energy Upgrade California Community AmbassadorsCenter for Sustainable Energy

  2. Energy Upgrade CA Timeline

  3. Energy Upgrade California Branding

  4. Profile Breakdown Energy Upgrade CA CBOs 75 CBOs Statewide • 83% - CBOs address the Low-moderate income • 10% - CBOs address small business • 6% - CBOs address environmental issues

  5. CBO Training and Grants • Initial comprehensive onboarding training • Provide majority of grant funding upfront for direct implementation start up costs for CBOs • Engagement training /Role Play in the area of energy efficiency • Monthly Webinars: Upcoming campaigns/Best Practices • Weekly Social tips and training • Online training module • Onsite training in targeted areas

  6. Energy Upgrade CA CBO Channel Highlights - Sept 2014 - July 2015 • 19,195 – Number of Email Opt-ins for more information • 481 events/presentation • 55,399 Engagements CBOs Social Media Metrics: • 27,796- Engagements (likes/shares/comments/favorites – Facebook and Twitter) • 9,640 - Clicks to Energy Upgrade CA website

  7. Statewide ESAP CBO Proposal • Incorporate ESAP messaging into all statewide CBO outreach year round • Need for additional CBOs to maintain the same level of engagement with Californians in 2016-2017 • Annual statewide ESAP Summit on outreach to: • Share Best Practices • Address Barriers • Lessons Learned

  8. CSE Experience with Low Income Programs • MASH – Multifamily Affordable Solar Housing • CSI-Thermal Program (low income) • City of Palo Alto Solar Water Heating Rebate Program (low income) • GETUP Training Program • CVRP –Clean Vehicle Rebate Program • San Joaquin Valley Plug-In Electric Vehicle Readiness Plan • San Diego Home Energy Upgrade • Santa Ana Watershed Authority - Water-Energy Community Action Network (WECAN)

  9. Thank you!

  10. Contact Information Lauri Walker Manager, Energy Upgrade California Community Ambassadors Lauri.walker@energycenter.org (858)429-5138

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