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Using Technology to Engage Captive and Fleeting Audiences

Using Technology to Engage Captive and Fleeting Audiences. Rhonda Conlon North Carolina State University Rhonda_Conlon@ncsu.edu Twitter: rconlon. Snoozing through PowerPoint?. Common presentation tips . Use visuals Follow the “Rule of Six” Practice Include interaction.

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Using Technology to Engage Captive and Fleeting Audiences

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  1. Using Technology to Engage Captive and Fleeting Audiences Rhonda Conlon North Carolina State University Rhonda_Conlon@ncsu.edu Twitter: rconlon

  2. Snoozing through PowerPoint?

  3. Common presentation tips Use visuals Follow the “Rule of Six” Practice Include interaction

  4. Barriers to interaction Room layout Time Group size Topic sensitivity More?

  5. Possible solution: Clickers

  6. Channel Setting Instructions for ResponseCard RF1. Press and release the "GO" button.2. While the light is flashing red and green, enter the 2 digit channel code (ie. channel 1 = 01, channel 21 = 21).3. After the second digit is entered, Press and release the "GO" button.Press and release the "1/A" button. The light should flash yellow to confirm.

  7. What do you know about Clickers? • Nothing • A little • Some • A lot Sample horizontal bar chart slide with simulated data.

  8. Clickers = Response systems (RS) Response card USB Receiver Software (RS and PPT) Computer Various brands Your university may standardize

  9. Why ask questions with Clickers? Create an ice breaker Assess understanding Conduct polls Obtain 100% feedback Generate discussion Create graphical output ?

  10. Examples in Extension Discussing sensitive issues finances, diet, food handling Judging contest entries Polling to assess content understanding Making before and after comparisons assess attitude change

  11. Answer displays

  12. Which region are you from? • Western • North Central • Southern • Northeast • Other Sample horizontal bar chart slide with simulated data.

  13. Ever catch your audience snoozing? • Yes • No • Abstain Sample yes/no/abstain chart with simulated data.

  14. Reports • Demographics • Comparative scoring • Participant results • Others

  15. Restricted Uses RS can track attendance and assign grades Human Subjects Compliance Restrictions apply In Extension settings, should not: Keep participant lists with personal or demographic information Tie devices to individuals Track responses for scoring or testing purposes

  16. 2. 1. Which meal is more nutritious? • Waffles • Chicken Sample picture slide and chart with simulated data. Photos: 1. http://www.flickr.com/photos/lolagetz/418390723/ 2. http://www.flickr.com/photos/digital_sean/2441014442/

  17. Clickers promote interaction • Strongly Agree • Agree • Neutral • Disagree • Strongly Disagree Sample Likert scale chart with simulated data.

  18. What about our fleeting audiences? Photo: http://www.flickr.com/photos/fisheystream/2475126500/

  19. Trends Mobile devices are everywhere People create online information, not just consume Google has become a verb Destination web sites are losing ground Average site visit: 56 seconds per page (Nielsen Online) People are self-congregating online Companies need to invest in “direct public engagement to influence behavior change”

  20. Mobile and social media help you go where the people are Photo: http://www.flickr.com/photos/mcgarry/111003432

  21. PodCasting Photo: http://www.flickr.com/photos/philscoville/528744950/in/photostream/

  22. Do you use podcasts? Never I sometimes listen I subscribe and listen regularly I produce podcasts

  23. What news most interests you? Nat’l/International Local news Sports Entertainment Money Classifieds

  24. How does the news reach you? Syndication Print - AP Broadcast - network affiliates Web RSS or Atom Format for feeding information Subscribe using feed readers, iTunes, others Google Reader

  25. Podcasting Distributing digital content for download via syndication (RSS or Atom) Files can be linked on web sites for click to download, but Podcast implies syndication Podcast = iPod + broadcast

  26. Podcasting Content can be audio or video Usually MP3 file format Doesn’t require an iPod or MP3 player

  27. What can podcasts be used for? Education / training Talk shows Self-guided tours Audio factsheets Other ideas?

  28. How to subscribe to a podcast? iTunes Store Browse or search for podcasts Look for a Subscribe button Other popular podcast sites http://PodcastDirectory.com http://PodcastAlley.com

  29. What is iTunes U? Part of the Apple Store for publishing university-generated content Check with your university IT group

  30. Producing a podcast Requires software and microphone Use free tools such as “Audacity” to record and edit audio content Consider iTunes U for hosting Register with podcasting directories Don’t forget about accessibility. Link to text files.

  31. Best practices for podcasts Audience-centered content Regular and frequent release Short and simple Production quality Clearly articulated links Written transcripts Findable (file names, tags) Provide for evaluation

  32. References Using Clickers for Instant Feedback, Robin Brekke, Iowa State University Recording: http://www.ces.ncsu.edu/virtualit/clickers.mov Slides: http://www.slideshare.net/jdorner/using-clickers-for-instant-feedback-robin-brekke Teaching with Classroom Response Systems, Derek Bruff, Vanderbilt University http://www.turning-talk.com/2009webinars/he_derekbruff

  33. References The Future Buzz: Social Media, Web 2.0 and Internet Stats, Adam Singer http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ Drinking From a Fire Hose, Anne Adrian, Alabama Cooperative Extension System http://www.slideshare.net/aafromaa/drinking-from-a-fire-hose Micro Persuasion, Steve Rubel http://www.micropersuasion.com/2009/05/the-end-of-the-destination-web-era.html

  34. References Podcasting and iTunes University, Janyne Kizer, NC State UniversityRecording: http://www.ces.ncsu.edu/virtualit/podcasting_itunesu.movSlides: http://www.slideshare.net/jdorner/podcasting-and-ncsu-itunes http://www.libsuccess.org/index.php?title=Podcasting http://www.podcasting-tools.com/ http://www2a.cdc.gov/podcasts/bestpractices.htm http://www.digitalpodcast.com/podcastnews/2008/06/01/best-practices-in-podcasting/

  35. Engage in New Ways Don’t pass up the opportunity! Explore the resources in the eXtension Collaborate wiki http://collaborate.extension.org/wiki/FNEE

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