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Chapter 2 Tourism Marketing Environment

Chapter 2 Tourism Marketing Environment. Chapter 2 Tourism Marketing Environment. Topic Environment Marketing Environment Macro &Micro Environment Marketing Environment Model SWOT ANALISIS. Chapter 2 Tourism Marketing Environment. Chapter 2 Tourism Marketing Environment.

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Chapter 2 Tourism Marketing Environment

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  1. Chapter 2 Tourism Marketing Environment

  2. Chapter 2 Tourism Marketing Environment Topic Environment Marketing Environment Macro &Micro Environment Marketing Environment Model SWOT ANALISIS

  3. Chapter 2 Tourism Marketing Environment

  4. Chapter 2 Tourism Marketing Environment

  5. Chapter 2 Tourism Marketing Environment

  6. Tourism marketing environment • External Tourism marketing environment macro micro • Internal Tourism marketing environment

  7. Macro Demographic Economic Politic/ law Technology Culture ,norm, fashion Natural resource War Epidemic Etc Micro Intermediaries Customer/tourist Competitor Suppliers = tourism business External Tourism Marketing Environment

  8. External Tourism marketing environment Macro Demographic Population birth rate age sex or gender occupation

  9. External Tourism Marketing Environment • Macro economic fuel price currency interest growth rate gdp tourism labor information

  10. Deposit Interest ออมทรัพย์ 0.750 ประจำ 3 เดือน 1.625 - 2.00 ประจำ 24 เดือน 2.625 Loan interest ปกติ 7.00 สูงสุด 16.00 ผิดนัด 23.00 บัตรเครดิต 20.00 อัตราดอกเบี้ยเงินฝากสำหรับบุคคลธรรมดาของธนาคารพาณิชย์(%) ประจำวันที่ 2 สิงหาคม 2556Bank of thailand

  11. Labor info • 64.46 ล้านคน • วัยแรงงาน 39.41 • มีงานทำ 38.94 • เกษตร/นอก เกษตร 15.43/23.51 • 300 bath • 25,128 bath

  12. Gross domestic propensity

  13. Gross domestic propensity/capital

  14. Tourism Marketing Environment • Tourism thailand.org marketing database • Tourism balance • International tourists • Outgoing Thai tourists • Number of hotel room • Tourism resouces

  15. International Tourist Arrival to Thailand

  16. Tourism balance 2012

  17. Tourism balance 2013

  18. External Tourism Marketing Environment • macro politic law war crime Techno

  19. Micro tourists customers External Tourism Marketing Environment

  20. Micro/competitor External Tourism Marketing Environment

  21. Micro Suppliers External Tourism Marketing Environment

  22. micro External Tourism Marketing Environment

  23. micro/agent External Tourism Marketing Environment

  24. Micro / Online Agent External Tourism Marketing Environment

  25. Internal Tourism Marketing Environment • Management resource man money materials management • marketing management • marketing mix 7Ps

  26. Sale coordinator Sale executive Sale manager Senior sale manager Assistance director of sale Director of sale Director of sale n marketing Asst director of marketing room, mice Director of marketing Director of marketingregional Hotel Marketing Department

  27. External Tourism Marketing Environment • Macro Technology digital life digital marketing

  28. External Tourism Marketing Environment

  29. External Tourism Marketing Environment

  30. digital marketing

  31. Marketing Environment Model

  32. Swot analysis

  33. Swot analysis

  34. Swot analysis

  35. Swot analyesis

  36. Question

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