Chapter 2 Tourism Concepts & Tourism System

1. Chapter 2 Tourism Concepts & Tourism System

2. Learning Objectives • To identify important terminologies. • To explain why economists don’t think of tourism as being an industry. • To explain the reasons for using a systems approach for tourism. • To describe the parts of The Tourism System & the Tourism System model.

3. Contents • Some fundamental concepts • Tourism • Tourism Industry • Visitor, tourist, excursionist • Why use a system approach • The parts of Tourism System Model

4. FUNDAMENTAL CONCEPTSWhat is Tourism • There is no single definition of tourism that is universally accepted. • WTO , Madrid, Spain, is a specialized agency of the United Nations. • The World Tourism Organization defines tourism as “Activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited.”

5. Branches of tourism • Inbound international tourism: visits to a country by nonresidents of that country. • Outbound international tourism: visits by the residents of a country to other countries. • Domestic tourism: visits by residents within their own country. • Internal tourism: domestic + inbound international Visits by residents and non-residents within a country. • National tourism: domestic + outbound international Visits by the residents of a country within their own country and to other countries. E.g.. China: Inbound-domestic-outbound

6. AIEST definition • AIEST stands for International Association of Scientific Experts in Tourism. • Hunziker and Krapf, in 1942, defined tourism as "the totality of the relationship and phenomenon arising from the travel and stay of strangers, provided that the stay does not imply the establishment of a permanent residence and is not connected with a remunerative activities". • Above definition was then accepted by AIEST as below: Tourism is the sum of phenomena and relationships arising from travel and stay of non residents in so far as they do not lead to permanent residence and are not connected with any earning activity. • This definition is widely accepted in China.

7. Sociology Economics Education Hotel and Restaurant Administration Sociology of Tourism Hospitality Studies Tourism Education Economics of Tourism Transportation Anthropology Gaming Kinesiology Tourism Motivation Transportation Studies Casino Management Host-Guest Relationship Tourism Studies Management of Tourism Organizations Political Science Policy Issues Business Geography of Tourism Tourism Law Sports Tourism and Medicine New Venture Development Law History Entrepreneurship Environmental Studies Heritage and Environment Management History of Tourism Landscape Design Marketing of Tourism Rural Tourism Recreation Management Tourism Planning and Development Urban and Regional Planning Agriculture Architecture Marketing Parks and Recreation Tourism course & Disciplines inputs to the tourism field Psychology Geography

8. Underlying themes

9. What is an Industry • Well (1989) defines an industry as “a number of firms that produce similar goods and services and therefore are in competition with one another”. For instance, the steel industry is defined by the steel products they produce.

10. How about tourism industry? • Many businesses and other types of tourism organizations offer complementary rather than competing products and services. An airline, hotel, restaurant, travel agency, and attraction do not compete with each other. They complement each other and combine to offer visitors a satisfying vacation or business trip. • The input and output can not be clearly identified. • Besides there is no single industry code for tourism under the North American Industry Classification System (NAICS) • Macroeconomists point out that the recognition of tourism as an industry can lead to double counting because standard industry classifications fully account for all elements of the economy without finding it necessary or appropriate to recognize tourism.

11. Tourism industry • Unlike other industries that are defined by the products and services they produce (the supply side), the tourism industry is defined from a demand side perspective. A tourism industry supplies products and services to tourists. • The Tourism Industry is defined as individuals, businesses & organizations that are working to provide product & services (including information) to tourists. They include those that work in transportation, lodging, entertainment and food & beverage.

12. China tourism industry • Since 1986 tourism in China has been regarded as a significant industry for the national economy. • In the year 1986, China placed the tourist industry into the national plan for social and economic development for the first time. • There is growing acceptance of travel and tourism as an industry or sector of economy which includes accommodation, travel agents and tour operators (the travel trade), intercity passenger transport enterprises, government agencies responsible for tourism programs and tourism facilities, and major elements of other businesses in the food service, entertainment, and recreational fields.

13. Visitor Visitor • Tourist • Excursionist A visitor is defined as 'any person traveling to a place other than that of his/her usual environment for less than twelve months and whose main purpose of trip is other than the exercise of an activity remunerated from within the place visited'.

14. Tourist and Excursionist • Tourist: temporary visitor staying at least 24 hours in the country visited and the purpose of whose journey can be classified under one of the following headings. a).leisure (creation, holiday, health, study, religion, and sports) b).business, family, mission, meeting. • Excursionist: temporary visitor staying less than 24 hours in the country visited (including travelers on cruises). Also called Day Tourist or Day Excursionist.

15. Classification of Travelers (1) Tourists in international technical definitions. (2) Excursionists in international technical definitions. (3) Travelers whose trips are shorter than those that qualify for travel and tourism; e.g., under 50 miles (80 km) from home. (4) Students traveling between home and school only -- other travel of students is within scope of travel and tourism. (5) All persons moving to a new place of residence including all one-way travelers, such as emigrants, immigrants, refugees, domestic migrants, and nomads.

16. Relationship among tourism, tourism industry, and tourist Tourism ­ economic dimension Tourism{ Supply side ---- tourism industry Demand side ---- tourists

17. SYSTEM APPROACH • General system theory was defined by a biologist, Ludwig von Bertalanffy, as: A set of elements standing in interrelation among themselves and with the environments. • Tourism system consists of several interrelated parts working together to achieve common purposes.

18. The reasons for using a systems approach for study of tourism • To emphasize the interdependency in tourism; the tourism system is like a spider’s web – touch one part are felt throughout the system. For a student beginning to study tourism, it is important to get “the bigger picture” right away. The tourism system model framework provides a more comprehensive view of tourism: it captures “the big picture”.

19. The reasons for using a systems approach • The second reason is because of the open system nature of tourism. Tourism system is dynamic and constantly changing. New concepts are always arriving in tourism, such as ecotourism, TSA. • The third reason is the complexity and variety in all aspect of tourism. For example, there are thousands of specialized tours and packages available for travelers today.

21. The Tourism System Model • Part I: Destination: Planning, developing, and controlling tourism • Link 1: The tourism product • Part II: Marketing: Strategy, planning, promotion, and distribution • Link 2: The promotion of travel • Part III: Demand: The factors influencing the market • Link 3: The travel purchase • Part IV: Travel: The characteristics of travel • Link 4: The shape of travel

22. Travel and tourism systems • Tourism process developed by Chau (1977). He described the tourist as the demand, the travel industry as the supply, and attractions as the tourist product and summarized the interrelate process as the subject, means, and objective of tourism. • Gunn in his book, tourism planning (1979), referred to a “tourism fundamental system” involving five components: tourist, transportation, attractions, services-facilities, and information-direction. • Leiper(1979) involved five basic elements in his system: tourists, generating regions, transit routes, destination regions, and a tourist industry operating within physical, cultural, social, economic, political, and technological environments.

23. The end! Questions?