WELCOME

1. WELCOME SBE Chapter Norfolk, VA February 11, 2010

2. Housekeeping • Please sign the sheet or drop a card • Pick up brochures and handouts • Comments or questions at any time DASDEC

3. Three Irrefutable Laws of EAS Law 1. It’s not going away Law 2. It will continue to change Law 3. You must comply

4. Law 1. It’s not going away • 1951 Conelrad – AM radio 640 or 1240 KHz • 1963 Emergency Broadcast System (EBS) – two tone alert and operate at assigned frequency • 1990 President George H. Bush directs development of a system to speak to the country • 1994 EBS changed to Emergency Alert System (EAS) with new operation and communications defined • 1997 FCC requires EAS compliance for Broadcasters • 1998 FCC requires EAS compliance for large cable systems • 2002 FCC requires EAS compliance for small cable systems • 2007 EAS compliance mandated for IPTV and Satellite providers

5. Law 2. It will continue to change • 1951 Conelrad – AM radio 640 or 1240 KHz • 1963 Emergency Broadcast System (EBS) – two tone alert and operate at assigned frequency • 1990 President George H. Bush directs development of a system to speak to the country • 1994 EBS changed to Emergency Alert System (EAS) with new operation and communications defined • 1997 FCC requires EAS compliance for Broadcasters • 1998 FCC requires EAS compliance for large cable systems • 2002 FCC requires EAS compliance for small cable systems • 2007 EAS compliance mandated for IPTV and Satellite providers * 2008Next generation to include Common Alerting Protocol (CAP) * 2010Expect FEMA to publish new rules & start compliance clock

6. Evolution of EAS – What’s Next Common Alerting Protocol (CAP) CAP Text Images Audio Video Hyperlinks • CAP is an XML (eXtensible Markup Language) file format for exchanging public warnings and emergencies between alerting technologies • CAP is an internationally accepted standard • Being adopted by FEMA as an addition to upgrade EAS • Comprises a number of optional elements

7. Putting together the CAP message Common Alerting Protocol (CAP) • Emergency Operations Center • Format • File • Forward Internet Server Emergency Responders and Gatherers

8. EAS/CAP – How it all Fits EAS Over-the -air Data Sources EAS Broadcast Facility Emergency Operations Center Format CAP File TCP/IP (Internet) Broadcasters are encouraged to work with EOC’s to improve communications loops & operational methods. Forward

9. Reasons for Optimism • CAP points us in the right direction by: • Addressing two major EAS criticisms • Lack of detail • Lack of updates • State & Local EOCs assume greater responsibility • FEMA Statement – NAB 2009 • Provides broadcasters substantially more details from an authenticated source • Improved communications to audience

10. Alaska’s EAN Test – January 2010 • First time an EAN has been “issued” • A qualified “success” • Pointed out significant problems with EAS

11. Radio Magazine - January 2010 • Reference to the Alaska Test: “The NPRM notes several potential weaknesses in the EAS.” • The daisy-chain structure • EAS administration and testing by multiple agencies at multiple levels of operations • Lack of redundancy • Gaps in coverage • Lack of testing and training • Limitations on how alerts are disseminated

12. Law 3. You Must Comply • EAS compliance is mandated by the FCC • The FCC Enforcement Bureau (EB) is becoming more stringent • Fines are being levied with no impunity • American Samoa • KWVE • Do you have some examples?

13. FCC’s FNPRM* 1-14-10 • There will be further testing of EAN (National Alert) in the lower 48 • FEMA anticipates adopting CAP in 3Q - 2010 • The Second R&O requires EAS participants to: “…adopt next generation EAS delivery systems no later than 180 days after FEMA publicly releases standards for those systems” *Further Notice of Proposed Rule Making

14. The Road to Compliance

15. The Road to Compliance Road One Road Two CAP Capable EAS en/dec Combines CAP and EAS into a 1-box solution Gathers “full” CAP message Adds many new capabilities • CAP to EAS “Translator” • Installs in-line with current EAS Equipment • “Converts” CAP message into EAS protocol • Requires one audio input to existing EAS equipment

16. The Road to Compliance Improved EAS operation open browser access template entry & control File based storage No paper tapes Re-forwarding Electronic records for FCC Unified operation improved interface Easier to train & maintain Accurate clocks Referenced time-base CAP Ready Same open browser access EAS/CAP shared interface Fiscal responsibility Less cost to service Less cost to support Support One company provides service & support Eliminate finger pointing Integrated EAS / CAP Package Benefits:

17. The Road to Compliance Total Cost of Ownership - Consider the 3 Laws • Law 1. It’s not going away • Equipment choices have a long-term consequence • Long term commitment for you & for the manufacturer • Law 2. It will continue to change • Equipment must be flexible • Built on standard platform with powerful software options • Law 3. You must comply • With current and pending requirements

18. The Road to Compliance Where we started What’ being added New input requires the addition Coming together in one box DASDEC Internet CAP Message Translator EAS Encoder/Decoder Next Generation Encoder/Decoder

19. The Road to Compliance Start a Test Bed • The ruling planned release is 3rd Qtr 2010 • 180-day compliance clock starts • A Test Bed provides: • Direct, hands-on implementation experience • Work out the kinks now – before compliance mandate • A small monetary investment • Assures right choice prior to larger commitment • A small time investment to understand long-term operational requirements • The best vendor evaluation • Know you can trust the manufacturer for support

20. Questions & Comments Please check out our “new” web site www.digitalalertsystems.com

21. Thanks to: Cindy Edwards Broadcasters General Store

22. Thank You Bruce Robertson Digital Alert Systemsbruce@digitalalertsystems.com Office: 585-765-1155 Cell: 520-488-8667 www.digitalalertsystems.com

23. EAS/CAP > going forward www.digitalalertsystems.com Emergency Messaging Solutions from People You Can Trust