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Comprehensive Guide on Media Regulations for Campaign Finance Treasurers in NC

This training by the NC State Board of Elections covers regulations and requirements for media in political campaigns, including definitions of media types and guidelines for using legends in print and TV ads.

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Comprehensive Guide on Media Regulations for Campaign Finance Treasurers in NC

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  1. North CarolinaState Board of Elections Campaign Finance Treasurer Training: Media Regulations Media

  2. Defining “Media” • Media includes: • TV • Radio • Print • Billboards • Cards (any size) • Newspapers/inserts • Magazines/periodicals • Fliers/pamphlets • Mass mailings (500+ pcs) Media

  3. Legend Statement • What is a “legend?” • “Paid for by…” disclosure statement. • Statement of Organization name • When do I need a legend? • When an ad is a contribution or expenditure Media

  4. Legend Size - Print • Print • Larger of: • 5% of height, or • 12 pt type • Newspaper ads: • 28 pt type fulfills requirement Media

  5. Print Ads by Candidates • Campaign-sponsored • Clearly state support or opposition • Opposition ad? Identify candidate intended to benefit • “Paid for by Smith for Governor Campaign.” Media

  6. Print Ads by Parties & PACs • PAC- or Party-sponsored • Clearly state support or opposition • Authorized by candidate? • “Paid for by ABC Corp. Good Government Committee. Authorized by Jane Doe, candidate for Governor.” Media

  7. Print Ads by Individuals • Individual-sponsored Ad • Clearly state support or opposition • Authorized by a candidate? • “Paid for by Jack Jones. Authorized by Jane Doe, candidate for Governor.” Media

  8. Print Ads by Multiple Sponsors • Joint-sponsored Ad • Clearly state support or opposition • Authorized by candidate? • Name all sponsors • “Paid for by Jack Jones and Jennifer James. Not authorized by a candidate.” Media

  9. Newspaper ads Newspaper inserts Airplane streamers Fliers Sound-truck ads Portable signs Mass mailings (over 500 pieces) Outdoor advertising facilities TV ads Radio ads Periodicals Magazines Billboards Pamphlets Cards (including business-size cards) Legend Required Media

  10. Bumper stickers Buttons Yard signs & window posters ~14 x 22 inches Barn posters hand made up to 4 x 6 feet Balloons Shopping bags Other campaign paraphernalia Legend Not Required Media

  11. TV Disclosure Statement • TV • 32 scan lines • Clearly state support or opposition • Specific speaker • Speaker’s image • throughout the disclosure statement • full screen • video or picture Paid for by Washington for President Campaign Media

  12. TV Ads by Candidates • Candidate/Campaign Sponsored Ad • Disclosure spoken by candidate if opposing candidate is: • mentioned, shown, heard, referred to • Verbal disclosure • “I am John Doe, candidate for Governor, and I sponsored this ad.” Media

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