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Expanding Reach: Diversify Verizon Wireless Media Mix

Target Phoenix market with azcentral.com to reach prime demographics of Verizon Wireless customers. Increase brand visibility and customer base through effective media strategy.

markganderson
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Expanding Reach: Diversify Verizon Wireless Media Mix

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  1. Expanding and Diversifying the Reach of Verizon Wireless Prime Customer Prospects By Adding To the Verizon Wireless Media Mix

  2. Verizon Wireless is the Market Leader in Phoenix. 32.5% of Cell Phone Owners Use Verizon.

  3. Verizon Wireless is the Leader Among The Arizona Republic & azcentral.com Audience Reach Your Customers & Those of Your Competition!

  4. Verizon Wireless Age Demo Analysis 59.7% of Phoenix Verizon Customers are Age 25-54. 24.2% of Phoenix Verizon Customers are Age 18-34.

  5. Verizon Wireless Age Demo Analysis 59.7% of Phoenix Verizon Customers are Age 25-54. 24.2% of Phoenix Verizon Customers are Age 18-34.

  6. The Internet is the Most Highly Targeted Medium in Reaching Phoenix Verizon Wireless Customers.

  7. azcentral.com Delivers Verizon’s Prime Demographic Targets

  8. Adding to the Mix To Reach ADULTS 25-54 in the Phoenix Market

  9. REACHING ADULTS 25-54 IN THE PHOENIX MARKET Adding azcentral.com to the mix offers more and different 25-54’s #1 local website in Phoenix (64.9%) 996,700 (62.8%) 965,100 (58.2%) 894,800 Reach of Adults 25-54 Source: The Media Audit Sept-Oct 2006

  10. Adding to the Mix To Reach ADULTS 18-34 in the Phoenix Market

  11. REACHING ADULTS 18-34 IN THE PHOENIX MARKET Adding azcentral.com to the mix offers more and different 18-34’s #1 local website in Phoenix (47.4%) 423,900 (45.6%) 407,000 (40.4%) 360,700 Reach of Adults 18-34 Source: The Media Audit Sept-Oct 2006

  12. Adding to the Mix To Reach CELL PHONE OWNERS in the Phoenix Market

  13. REACHING CELL PHONE OWNERS IN THE PHOENIX MARKET Adding azcentral.com to the mix offers more and different Cell Phone Customers #1 local website in Phoenix (69.2%) 1,414,400 (67.4%) 1,376,200 (63.2%) 1,290,700 Reach of Cell Phone Owners Source: The Media Audit Sept-Oct 2006

  14. Adding to the Mix To Reach VERIZON WIRELESS CUSTOMERS in the Phoenix Market

  15. REACHING VERIZON CUSTOMERS IN THE PHOENIX MARKET Adding azcentral.com to the mix offers more and different Verizon Wireless Customers #1 local website in Phoenix (75.7%) 503,000 (72.3%) 480,700 (68.5%) 455,100 Reach of Verizon Wireless Customers Source: The Media Audit Sept-Oct 2006

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