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2011 Verizon Wireless Planning Discussion

2011 Verizon Wireless Planning Discussion. January 6, 2011. Verizon Wireless & Facebook 2011. 30-60 Day Activation Plan Partnership Pillars Acquisition Brand Messaging Strategic Alignment. Partnership Pillars. Acquisition. Brand Building. Strategic Alignment.

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2011 Verizon Wireless Planning Discussion

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  1. 2011 Verizon WirelessPlanning Discussion January 6, 2011

  2. Verizon Wireless & Facebook 2011 30-60 Day Activation Plan Partnership Pillars Acquisition Brand Messaging Strategic Alignment

  3. Partnership Pillars Acquisition Brand Building Strategic Alignment Closer alignment between Business Development and marketing to create unique and exclusive experiences Virtually untapped Brand and Messaging opportunities Complimentary platform offering a massive acquisition channel Insights

  4. Acquisition Review and Opportunity

  5. Initial Acquisition Test

  6. 1H 2011 Opportunity: +50,000 Gross Adds = Current 1H Allocation = Additional 1H Opportunity

  7. Messaging and BrandingRule the Air with Facebook

  8. Tremendous Audience + A Tremendous Opportunity • 135 Million US Users • 50% Are Mobile • Massive Engagement • Word of Mouth with Scale • Smart Phone Adoption

  9. Verizon 4G Activation 4G Education 4G Branding 4G Smartphone Launch 4G LifeVerizon Wireless games simultaneous communication through FB and mobile devices 4G, 4 me, 4 you, 4 life on the fast lane

  10. Owning Mother’s Day

  11. Creating an NFL Movement

  12. Facebook Data Plan Verizon offers new Smartphone Data Plans where Facebook is free for life of contract Available for all new Smartphone purchase

  13. Strategic Alignment

  14. Combining energy and ideas: 1+1 = 3

  15. Start Up Wizard • Facebook Preload • Address Book Importer • SMS / Messenger Set Up Notifications

  16. Phone / Friend Importer • Add a Contact / • Add a Facebook Friend

  17. Spanish Application Notifications Notifications

  18. Checking into VCast

  19. Friend App Store

  20. Execution PlanBetter Communication for Better Results

  21. Next Steps • Align Teams • Brand Brainstorm • Map out Business Development & Marketing Calendars • Define Brand Measurement Needs • Build a Joint Business Plan • Target Completion Date • March 1, 2011

  22. How We Will Get There January April February March May June CES Executive Summit in Palo Alto BDDiscussion VZW, MB+ FB Brainstorm Session

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