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Creating a Cohesive and Congenial Atmosphere: Meeting the Basic Needs of Your Audience

Learn how to stimulate a sense of belonging, enhance self-esteem, and foster self-actualization in your audience. Discover effective communication strategies and techniques for delivering both good and bad news.

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Creating a Cohesive and Congenial Atmosphere: Meeting the Basic Needs of Your Audience

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  1. Basic Audience Need: Love and Belongedness • Do audience members feel“they belong?” • The speaker’s challenge: to stimulate a cohesive and congenial atmosphere

  2. Basic Audience Need:Self Esteem • Does the audience believethey will grasp your material? • What enhances/diminishesself esteem in their workplace? • Consider how you can increase the audience’s confidence about their skills, knowledge and motivations

  3. Basic Audience Need: Self Actualization (“Be, all that you can be…”) • What makes your audience feelself-actualized, professionally? • Consider how your key messagescan contribute to audience self-actualization

  4. You can teach anythingif you believe in it andyou can understand it. Ralph Miller Coach, Iowa Basketball

  5. Telling the Bad News • Tell it yourself • Control the message • Tell it first, tell it quick, tell the truth • Admit when you don’t know,or can’t comment • Find points of agreement • Acknowledge feelings • Yours and the audience’s

  6. The worse the news,the more effort should gointo communicating it. Andrew S. Grove

  7. Emotion is Key to Audience Action • Emotional tone is created via: • Vivid language • Examples • Speaker’s voice and non-verbals • Deep seated cultural changesrequire emotional investment

  8. Principles of Audience Identification • Relate to the audience • We tend to like people who likethe same things we like • Perceived differences create imbalance and cognitive dissonance • Build upon genuine points of commonality • Avoid areas of difference

  9. When Speaking To A Friendly Audience • The speaker can be less formal and employ: • More casual clothing • Relaxed body posture • Smiling and warm facial expressions • Humor • References to self • Vivid examples • You can safely employ almost any organizational pattern

  10. When Speaking To A Hostile Audience • Use a slow deliberate opening • Follow a chronological pattern • Use restrained body language • Present balanced viewpoints and evidence • Avoid humor and self-reference • Use strategic, calm, language • Control time, format, and Q&A format • Employ visible back-up by experts

  11. Speak when you are angryand you’ll make the best speechyou will ever regret.Ambrose BierceAnger is just one letter short of danger.UnknownWise men say nothingin dangerous times.John Selden

  12. Use Effective Language • Gender neutral • Disability sensitive • Avoid jargon • Employ a conversational style—this is not the same as written language • Use shorter vs. longer sentences

  13. The word we ismuch more powerfulthan the word they. Richard A. Moran

  14. Employ Strategic Redundancy • Your message is just beginning to“get through” when you begin to getsick of sending it.

  15. What I tell you three timesis true. Lewis Carroll

  16. The T3 Principle • T1: Tell what you’ll tell them • The introduction • T2: Tell it • During the speech • T3: Tell them what you told them • The conclusion

  17. Appeal to Different Learner Styles • Employ multiple modalities • Visual (“It’s easy to see that…”) • Auditory (“I hear you”) • Tactile (“This approach feels right”)

  18. If you’re trying to tell someone something and you can see that they don’t “get it,” tell them a different way. Richard E. Moran

  19. The difference between the almost right word and the right word is really a large matter -- this the difference between the lightning bug andthe lightning. Mark Twain

  20. Never assume people will understand acronyms. Richard A. Moran

  21. Construct Clear Messages • State a Central Thesis • This is the main idea, stated in one sentence “Feeding a baby with cleft palate requires simple but specialized feeding techniques” • Observe a hierarchical organization pattern • Present 3-5 balanced messages • Message 1 (bottles) • Message 2 (positioning the baby) • Message 3 (timing and burping)

  22. Strive for Clarity… It’s not the most intellectual job in the world, but I do have to know the letters. Vanna White TV Game Show Host

  23. Commit To Your Topic • The topic should be of interest to you, the speaker • Believe in what you say

  24. Before you try to convince anybody else,be sure you are convinced, and if you cannot convince yourself, drop the subject.John H. PattersonYou can teach anything if you believe in it and you can understand it.Ralph MillerExcept in poker, bridge, and similar play-period activities, don't con anybody.Don’t con yourself either.Robert Townsend

  25. Take Time to Prepare • All speeches require planning, good organization and evidence • There is no substitute for advance preparation

  26. The best impromptu speeches are the ones written wellin advance. Ruth Gordon

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