PRI Community Survey Fall 2013

1. PRI Community Survey Fall 2013

2. Goals for the PRI Community Survey Provide data for needs assessment • What do adults believe about youth substance use? • What are the biggest problems? • What is the role and effectiveness of law enforcement? • What are adult perceptions of the community’s norms?

3. Goals for the PRI Community Survey, cont. Collect baseline data for environmental strategies that target adult attitudes. • Social marketing • “Counter” advertising or other targeted communication strategies • Social Norms Marketing • Law enforcement – effectiveness, awareness, public support, etc.

4. Changes for Fall 2013 • Survey has been revised • Timing: September to December • But don’t take the whole time! • We will find a way to allow contact information

5. Guidelines Options for implementing the survey: • Survey Monkey – we will send out a unique link for each site to use on-line; survey “as is” • Your own software – send DBHR a dataset with only PRI questions • Use paper version – enter data by hand into Survey Monkey

6. Guidelines, cont. Representativeness (who, and how many?) • Target: 250-350 respondents • Demographic profile of respondents matches your community • Use a variety of recruiting strategies

7. Recruiting Strategy Brainstorm!!! Representativeness (who, and how many?) • Target: 250-350 respondents • Demographic profile of respondents matches your community • Use a variety of recruiting strategies

8. Tips from Megan and Andi – Omak PRI • 1)  Difficult to get men to complete surveys.  • 2)  Helpful to use a variety of venues for survey collection.  • Examples we used (or tried to use):  • Wal-Mart parking lot on a Saturday • City sponsored events (not just prevention related events); • E-mail blast from the school to parents, with Survey Monkey link; • Include in utility bills (we were not able to do this because our City contracts their utility billing out to third party... but we tried);

9. Tips from Megan and Andi – Omak PRI, cont. • E-mail blast to County employees; • requested large employers’ HR departmentS to send the Murvey Monkey link to all of their employees; • Post Survey Monkey link on Facebook -- ask "friends" to share with their friends; • Host free movie nights at local schools and request adults attending complete the survey upon their arrival. • 3)  When offering pen/paper surveys during community events or at shopping center parking lots, consider having a raffle for small prize ($20 gift card, etc)... a completed survey produces a ticket into the raffle • OTHER IDEAS???????????????????

10. Sample Size Sample Size by Site A total of 5,931 surveys have been collected from 28 communities. Sample size by site ranges from 67 to 579. Recommended minimum sample size = 200 NOTES: Sample sizes of the English version and the Spanish version are combined.

11. Respondent Gender All sites surveyed more women than men, with a range of 59% up to 82%. NOTES: Surveys completed in English and Spanish are combined.

12. Racial and Ethnic Diversity Native American 5% African American 1% • White/Caucasian respondents account for over 75% of the sample. • Seven sites had a significant number (10%+) of Hispanic respondents. • Most of the Native Americans surveyed were in two sites. • Only one site has a significant number of African American respondents Other 4% Hispanic/ Latino 15% White/Caucasian 76% NOTES: Other race/ethnicity includes Asian, Native Hawaiian or other Pacific Islander, and those answered “other race/ethnicity”. Results from SE Seattle are not included in this analysis , due to differences in the question.

13. Respondent Age and Education Almost half of the respondents have college degrees About two thirds of the respondents are between 35 and 64 years of age Age 18-24 7% Less than HS 7% Age 65+ 10% Post graduate 21% Age 25-34 18% HS graduates 18% Age 45-64 38% College graduates 25% Age 35-44 27% Some college 29% NOTES: Surveys completed in English and Spanish are combined.