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MarTech Interview with Phil Portman, Founder and CEO at Textdrip

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MarTech Interview with Phil Portman, Founder and CEO at Textdrip

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  1. MarTech Interview with Phil Portman, Founder and CEO at Textdrip Martechcube

  2. Phil, please let us know the idea behind the inception of Textdrip At Textdrip, we saw a common trend in CRMs—email took the spotlight, leaving SMS as an afterthought. We observed that while website visitors often entered email drip campaigns upon form submissions, the dismal 10% open rate of emails paled in comparison to SMS’s staggering 98% open rate. Applying the 80/20 rule, where focusing on the vital 20% generates 80% results, we recognized the potential for significantly better outcomes with text messaging. Hence, we centered Textdrip on SMS, placing it at the core and designing everything around it. Martechcube

  3. Thank You Martechcube

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