What is Guerrilla Marketing? Top effective examples and tactics

1. What Is Guerrilla Marketing?Top Effective Examples AndTactics Introduction to GuerrillaMarketing Many of you might not have heard about the word Guerrilla marketing butit is well known in the marketing world. So in this article, I’ll explain to you what Guerrilla marketing is and why it is different and helpful in creating brand/product awareness among consumers. After reading this article I’m pretty much sure that you will add one more creative marketing strategies in your list that can help you in advertising your brand. So, let’s start from the basics and we will go deep into guerrilla marketingstrategies. About Guerrilla Marketing or Little KnownFacts Guerrilla Marketing is a creative marketing strategies used by most ofthe brands and small businesses around the globe to advertise its product unconventionally. It was introduced or popularized by JayConrad

2. Levinson’s in the 1980’s. He wrote several articles and books onguerrilla marketing tactics that helped many brands to createawareness. Nowadays most of the companies prefer to use guerrilla marketing tactics as it requires more creativity and little budget to spend. It is cheaper than traditional marketing. As it is cost-effective and focuses more on thereach than frequency, most of the small as well as big brands try to indulge and get customerattention. Generally, Guerrilla was derived from the word guerrillawarfare. Why Guerrilla Marketing is an effectivestrategy? Now you may wonder if there are lots of creative marketing strategiesto get user attention. So, why many brands focus on guerrillamarketing?? In guerrilla marketing, marketer focuses on creating a buzz among the consumer that can help a brand to gain more profit. The main aim of this type of marketing tactics is to obtain the maximum number of customer attention with a limited amount of resources. Most of the marketersaround try to create surprising and memorable business strategies that can help the consumer to remember the product/brand for a longtime. Various Types of Guerrilla marketingStrategies Street Marketingstrategy The main motive behind street marketing is to advertise the product or brand on the streets and in public places to grab the user’s attention. Big brands like Mcdonald’s, dominos, Nike, Puma, etc find street marketing to be the most convenient way to connect to users and spread awareness of the brand. Mcdonald’s created zebra crossing called “Mcfries Pedestrian Crossing”, Nike started displaying its logo in roadside benches. Creative marketing strategies have always helped big brands to create awareness among their consumers. Small companies also prefer to advertise on the streets. There are various business strategies adopted by many brands to advertise on Street like distribution of flyers, pamphlets, humananimation,

3. Holograms, product demonstrations on the streets as well as ontraffic signals. Ambient Marketingstrategy Ambient marketing is about placing your ads in an unusual place that may surprise people who are seeing those ads. These types of marketingtactics are mostly created to make products/brands/organizationsmemorable. This type of advertising has a lasting impact on the mind of the consumer. Marketers often tend to prepare billboards that are unusual in size like making it extra-large or sometimes small. As we all know that abnormal things grab people’s attention. Ambient advertising can be found anywhere around like on the streets, on buses, billboards, bus stops, cars, etc. Well, the marketer analyzes whether these types of ads have a wow factor or not. Mostly, unusual location plays an important role in making ambientads successful. Promotional Stickersstrategy An attractive promotional custom sticker can help a brand in getting good business and spread awareness among customers. Many companies around display their brand logo in the form of stickers on the windshield of a car as it grabs public attention. Public transport like Buses and trains has always been the best source to advertise a product. Many brands stick flyers inside and outside the buses and trains. Since 1800 the Sticker isthe most convenient way to market any product or brand logo. Nowadaysthere are animated online stickers available which are becoming more popular amongyoungsters. Ambush marketingstrategy Ambush marketing is one of the unique marketing techniques in which companies/brands tend to advertise their product on the place where the same product is already being advertised by another company or by their competitors. Let me explain with you an example suppose there is a company A who is the sponsor of a football game and trying to advertise their product men shoes but in the same football game company B whohas the same product and they are not the sponsor of the game trying to advertise their product indirectly by making a banner or by shouting outthe

4. company name in a group or by getting camera attention. This type of advertising is called ambush advertising. Generally, ambush means“An attack from a hidden position”. Read more onhttps://bit.ly/34hCQeb For MoreDetails: Contact Us: Address: The Gas Company Tower, Los Angeles, CA 90013, United States Email:la@sfwpexperts.com Contact No:213-277-9177 Google My Map:http://bit.ly/33G5rcz