1 / 5

PRE-REEL POSITION Date: May 2011

PRE-REEL POSITION Date: May 2011. DCM.CO.UK. PRE REEL POSITION. The Pre-Reel position offers brand the opportunity to showcase longer content on the big screen through a cost efficient cinema campaign. National coverage. Screentime ratecard: Fixed cost minus 40%.

martin-blake
Download Presentation

PRE-REEL POSITION Date: May 2011

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PRE-REEL POSITION Date: May 2011 DCM.CO.UK

  2. PRE REEL POSITION The Pre-Reel position offers brand the opportunity to showcase longer content on the big screen through a cost efficient cinema campaign.

  3. National coverage Screentime ratecard: Fixed cost minus 40% Association with quality film product CINEMA: THE ULTIMATE BRAND EXPERIENCE TELL ME MORE… • Pre-Reel runs before the ad-reel and is seen by cinemagoers as an entertaining and relevant part of the cinemagoing experience. Content can include anything: the only limit is your imagination. • The Pre-Reel position provides an exceptional platform for brands to showcase longer content in a proven environment, building association with cinema through creative that will engage audiences and ultimately shift brand perceptions. Facts and figures: 2 minutes available for content Source: * CEA

  4. THE BBC PRE-REEL CAMPAIGN • Objective: • Engage with a 15-24 year old audience and whole families • Drive association of BBC’s younger programming with the BBC brand • To be entertaining and drive word of mouth • Solution: • To showcase the best of their programming within cinema. This offered a media-neutral platform and would deliver their two core audiences across a wide range of films. • Results: • Chris Moyle's advert • 1st ever audio only advert used in cinema • 6/6 YouTube ratings with over 1,440 hits

  5. THANK YOU DCM.CO.UK

More Related