Fort Bliss MWR Sponsorship and Advertising

1. Fort Bliss MWRSponsorship and Advertising Presented by: Kellie Burns & Monica Castillo

2. Fort Bliss MWR and YOU! • We encourage local businesses to work with MWR through sponsorship and advertising. • Sponsorship and advertising enables MWR to provide quality programs and entertainment for our Soldiers and Families, while helping your business reach the military market.

3. Why is it important for my business to advertise on Fort Bliss? • This is an opportunity to reach out to the Fort Bliss community and show what your businesses have to offer. • To be able to absorb this growth, Fort Bliss needs to share strong bonds and working relationships with the communities surrounding our installation. • This includes not only El Paso, but other towns such as Las Cruces and Alamogordo.

4. Why is it important for my business to be on Fort Bliss? (cont..) • The opportunity to build relationships with our Soldiers and their Families. • When sponsoring events and advertising, repetition is key to leaving a lasting impression on our Soldiers. • 98%of MWR events are open to the El Paso Community

5. When I sponsor events or advertise, where is my money going? MWR funds go directly back to Soldiers and their Families • We encourage our clients to sponsor as many events as possible

6. What if I want to be the sole provider for the base? • We want all businesses to have an equal opportunity to show support for our Soldiers • The United States Army does not show favoritism.

7. What are my advertising options? • BlissNOW! Magazine • 30,000 quarterly • www.blissmwr.com • Fort Bliss Bowling Center Monitors • Parking spaces for dealerships • Always open to new ideas

8. How many people will actually see my ads? • Working population will grow to 32,000 active-duty Soldiers. This does not include the civilian workforce. • We currently have about 6,500 families living in military housing. • Our magazine circulation is currently 30,000/qtr. Increased by 5,000 since last year.

9. Benefits • By 2012 one of every 8 people in El Paso will be a Soldier or the Family member of a Solider. • By having your business work with MWR you are reaching a whole new demographic. Your business will receive direct exposure to a large Military community. • Sponsors receive access to the exploitable commercial potential, such as public recognition or advertising promotions associated with the property, event and so forth.

10. What are some details about the Fort Bliss Expansion • The economic impact of Fort Bliss on El Paso is more than one billion dollars! • Economically Fort Bliss is projected to have had a twenty five billion dollar cumulative impact on the El Paso community by 2013. There will also be thousands of more civilian employees and contractors coming into Fort Bliss. By 2013 there should be an additional 53,000 new jobs on or in the area of Fort Bliss.

11. What are some details about the Fort Bliss Expansion • Local businesses will again be catering to a whole new demographic. By reaching out to the Fort Bliss community through sponsorship and advertising you are letting our Soldiers and their families know that your business is here. • Many times if our Soldiers do not see your presence on base they do not know that you are here. • Not only will your business be providing a service to our families and Soldiers, by helping MWR provide them with activities and support, but you will also be bringing more new people to your business. • Having a presence on the installation is the number one way to show your support for Fort Bliss and their Soldiers.

12. So, Who do I contact to get my business on Fort Bliss? • Kellie Burns • Commercial Sponsorship and Advertising Specialist • Fort Bliss MWR • kellie.burns@us.army.mil • 915-568-3415 • Monica Castillo • Sponsorship and Advertising Specialist • Fort Bliss MWR • monica.castillo@us.army.mil • 915-568-3415