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The 4 R’s To Achieving Your Membership Goals

A training module by PI Membership Task Force Members Rhona Baca Espinoza and JoAnn Akers, focusing on retaining current members, building loyalty, recruiting new members, and renewing memberships efficiently and successfully. Learn valuable strategies and techniques to serve members well and ensure their loyalty.

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The 4 R’s To Achieving Your Membership Goals

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  1. The 4 R’s To AchievingYour Membership Goals A Training Module By PI Membership Task Force Members Rhona Baca Espinoza and JoAnn Akers

  2. RETAINING CURRENT MEMBERS & BUILD LOYALTY

  3. TO SERVE MEMBERS WELLAND BUILD THEIR LOYALTY • AGE GROUP OF YOUR CLUB • FOLLOW UP • FREE PASS • FEEL CONNECTED • A GOOD EXPERIENCE • POSITIVE ATTITUDE • MENTOR

  4. Mentor Your New Members • At least for the first six months, a mentor should be assigned to a new member • Should be a seasoned member • Should be in addition to the sponsor of the new member • The new member will then have two members to look to for guidance and encouragement • Should check on the new member through the month with phone call or email • Offer any assistance as to any Pilot subject or term • Pick up and take the new member to the meetings for the first six months if possible or at least wait at the door prior to the meeting and sit with them • Introduce the new member to other members on a monthly basis • Assist the new member with the assigned projects of the club • Ensure that the new member is involved in the club’s activities

  5. RECRUITING NEW MEMBERS AND KEEPING THEM • GET THE ENTIRE MEMBERSHIP INVOLVED • STUDY THE LOCAL NEWS • KNOW YOUR PRODUCT • QUALITY RESPONSES • SKILLS

  6. GET THE ENTIRE MEMBERSHIP INVOLVED • EVERYONE IS RESPONSIBLE • BUILD A DREAM • DO IT YOURSELF • INCLUDED IN YOUR STRATEGIC PLAN

  7. STUDY THE LOCAL NEWS • LOCAL NEWSPAPER • INTERESTING PEOPLE • INTERESTING PROGRAMS

  8. KNOW YOUR PRODUCT • KNOW BENEFITS NOT FEATURES • BE PREPARED • HOW PILOT WILL MAKE THEIR LIVES BETTER • KNOW THE DIFFERENT TYPES OF MEMBERSHIPS OFFERED

  9. QUALITY RESPONSES • PREPARE QUALITY RESPONSES BASED ON YOUR POSITIVE EXPERIENCES • THE FEEL~FELT~FOUND TECHNIQUE

  10. SKILLS • DEVELOP INTERPERSONAL SKILLS • SHAKE HANDS • THEIR NAME • THEIR NEEDS • REMEMBER THE MAGIC NUMBER SEVEN

  11. RENEWING YOUR MEMBERSEFFICIENTLY & SUCCESSFULLY • FORMAL RENEWAL PROCESS

  12. REACTIVATING LOST MEMBERS • ‘WIN BACK’ PROGRAMS • EXIT INTERVIEWS • A MEMBER REACTIVATION CHECKLIST

  13. A SUCCESSFUL MEMBERSHIP CAMPAIGN • MORE RELEVANT • MORE INDISPENSABLE • IMPROVE THE VALUE AND BENEFIT • SELL SELL SELL

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