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Email Marketing – Drive Traffic to Ensure Business Success

E-mail Marketing is the wave of the future. Fast and cost-effective, e-mail should just become an important part of your integrated marketing and media plan.

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Email Marketing – Drive Traffic to Ensure Business Success

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  1. Email Marketing • Drive Traffic to Ensure Business Success

  2. Email Marketing – Diving Deep E-mail Marketing is the wave of the future. Fast and cost-effective, e-mail should just become an important part of your integrated marketing and media plan

  3. Why the Craze? • Email Marketing serves Up ! • Critical Mass – reaches 93% of internet users • Response Rates – 10X greater than Direct Mail • Lower Costs – 1/10 the cost per Communication • Relationship Builder – 80% of visitor never return

  4. Nothing works better than Email Marketing to create and maintain positive business brand experience By 2013 end the US email volume will near 890 billion messages!

  5. Cracking Up the Process Ingredients for a Perfect Recipe ! • It is Measurable, we can Track • We can Accelerate Response • Ensure data Integrity • Speedy Medium • Build profiles over time

  6. Jamming Routes – Upcoming Challenges • New Communication channels • Spam filters that are getting better and better • Deliverability based on engagement • ISPs facilitate inbox management • Portable inboxes • Inbox Overload

  7. Measuring – ‘Deluge’

  8. Does that mean Email is dead? No ! • Subscribers spend more . • 58% of people start their online day by Reading emails . • Dominance of email activity on • mobile devices increased • from 37.4% to 41.6% of US mobile • Internet time.

  9. B2B Opinion On Lead Quality & Quantity

  10. Email Marketing Metamorphosis

  11. Email Success – Measuring Factors • Unsubscribe rate • Unique open rate • Total open rate • Conversion rate • Click through rate • (Can separate HTML vs. plaintext • click through) • Bounce rate

  12. Still, Why People Unsubscribe ?

  13. But Email Marketing rules –a shooting Star • 65% of marketers allocate less than 25% of their budget to Email marketing • 27% allocate between 26%- 50% of their Budget to email

  14. The Popular Gem –Mobile Mails Around 234 million Americans age 13 and other used mobile devices for the three month average period ending in April 2012 according to comscore.com Also 107 million people owned Smartphone's during the same period up by 6% from January

  15. The Best Practices – Optimizing Time to Send Best Content

  16. Email Marketing – An Invaluable Asset In another 5 years, 47% agree that Email • Marketing shall still be relevant . • Giving to its credit, this • traditional form of marketing will, • still not lose its charm while • fighting hard with the wild incoming • of x-gen digital channels.

  17. THANK YOU Mailing List Provider - Thomson Data is one of the fastest growing list providers with an extensive database, which serves all the major industries across the globe .

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