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CRM software is a basic tool used today by many organisations to manage their relationship with customers. If you want to know more about CRM just click here.
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What is CRM software??
What is CRM Software? CRM software is a basic tool used today by many organisations to manage their relationship with customers. 2
WHAT IS CRM? ▧ CRM software records the complete communication that takes place between the customer and the company. Whenever the customer approaches a company with a query or request, the CRM platform creates a ticket or case based on this communication. CRM software can have the functionality to capture data from multiple source of communication. Open tickets can be seen in realtime, tickets lagging behind in action can be identified and correct action taken. ▧ CRM’s function is not limited to recording the interaction. It can also generate reports that show history of interaction between the customer and the company. This report can be used by the managers to monitor the process of communication running between the customer and the company. ▧ CRM is a customer-centric platform. The platform benefits all kinds of businesses as the main objective of any business is to win new customer and retain the existing one. 3
WHAT IS CRM? WHAT ARE THE COMPONENTS OF CRM ▧ CRM, has two major components – Sales Cloud and Service Cloud. In order to understand the respective functions of Sales Cloud and Service Cloud, we need to understand the interaction that takes place between the customer and company. 4
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