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Thinking about good Webdesign

Thinking about good Webdesign. Philipp Rütsche. Web Office ETH Zürich. Overview. Principles and problems Layout and content Navigation and orientation The ETH web: outlook. Common Principles (1). Form follows function As simple as possible Avoid meaningless stuff. Common Principles (2).

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Thinking about good Webdesign

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  1. Thinking about good Webdesign Philipp Rütsche Web Office ETH Zürich

  2. Overview • Principles and problems • Layout and content • Navigation and orientation • The ETH web: outlook

  3. Common Principles (1) • Form follows function • As simple as possible • Avoid meaningless stuff

  4. Common Principles (2) • Accessibility (http://www.w3.org/WAI/) • Browser independency • No technical gimmicks (plug-ins: Shockwave, Java, ...)

  5. Known Problems • Bandwith • Different browsers • Frames • Excessive use of graphics and multimedia • The author!

  6. Layout and Content • The content is that counts • Don’t loose readers due to old information • Layout and design structures content • It supports navigation and orientation

  7. Ask Questions • Don’t design «headless» • What is the audience? • What are their interests? • What can I offer? • What is a useful structure?

  8. The Homepage • Fast, practical, attractive • Not more than 7 categories • Who, when, feedback, help, (search) • Present the services and structure of your organisation

  9. Help, where am I? (1) • Users always have to know, where they are • Clear and evident structure • Table of contents, site map • Horizontal and vertical navigation

  10. Help, where am I? (2) • Header • ETH logo • Logo of departement/institute • Caption, subtitles • Footer • Navigation bar • Responsible • Last update

  11. Some Rules • Correct coding! • No physical or absolute formatting • Don’t missuse structure elements for layout purposes (UL, DL, BLOCKQUOTE) • No blinking or scrolling text • <TITLE>, meta-tags (Dublin core) • Use comments

  12. Validate your Site! • W3C sets the standards • HTML 4.0 and 3.2http://www.w3c.org/MarkUp/ • Correct HTML • Watch Web Office Toolshttp://www.weboffice.ethz.ch/tools/ • Valid links (including <TARGET>)

  13. The Future – «my Vision» • My wish: only websites that meet this criteria • Rising quality on the ETH web(web-policy) • A webdesign guide (in process) • A style guide for the ETHZ (CD, CI) • A new (and improved) ETH homepage

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