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Thinking about

Thinking about. MEDIA as a resource for integrity. Since… WATERGATE. We all expect journalists to safeguard public integrity. It was not always so:. History . There was the “ yellow ” press & the “ nation-building ” press. And the oppressive press:. apartheid south africa.

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Thinking about

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  1. Thinking about MEDIAas a resource forintegrity

  2. Since…WATERGATE We all expect journalists to safeguard public integrity

  3. It was not always so: History There was the “yellow” press& the“nation-building”press

  4. And the oppressive press: apartheid south africa

  5. The media = an Institution, But journalists are People Some are Brave And True

  6. LIVES ON, powerfully But the LEGEND = Media as a (self-appointed) Watchdog

  7. There’s another profession that promotes integrity:Auditors But: recall the late firm of Arthur Andersenwhich gave Enron a clean bill of health.

  8. Are our media equally guilty? …of creating a climate of war, of tolerating WTO unequal standards, underplaying environmental damage, failing to suggest solutions?

  9. For media to proclaim on the health of society, its own health needs to be in order.

  10. Yet …

  11. Media integrity is not a legal requirement: Free speechcovers the “bad” as well as “good” In a democracy, it is an entirely voluntary obligation

  12. More media = more voices.But also more competition& more commercialisation- trivia, celebs, spectacle, sensation

  13. In this cacophony, are there any volunteers to guard the guardians? (Bloggers are a 5th estate to keep an eye on the 4th estate. But how credible are they?)

  14. Those within the 4th estate itself also need to keep focus

  15. “What the readers & viewers want; consumer is king”. Too easily, journalists & owners go the route of pandering to the market: But how about leading the market?

  16. Too often, journalists hide behind “ethics” of getting the story at any cost, or: “objectivity” that lacks social responsibility. But there are no ethics without values.

  17. No time for cynicism …

  18. It is about making informed CHOICES. About practicising respect for the “legend”that media can build public integrity. Here’s HELP …

  19. H – eart E – xternalise L – ook again P – ossibilities Dealing with stories

  20. Finding inspiration to stay true to what you know is right

  21. Individual integrity = the heart of media for producers & consumers

  22. Thank you, Thank Nat Nakasa. Guy Berger

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