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Think: Blogging University News

Think: Blogging University News. A new way to communicate information. Traditional University Communication Vehicles. Horizon Graduate Weekly New College Weekly Student E-News St. Edward’s University Magazine Directions: The School of Management & Business Athletics: Annual Report

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Think: Blogging University News

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  1. Think: Blogging University News A new way to communicate information

  2. Traditional University Communication Vehicles • Horizon • Graduate Weekly • New College Weekly • Student E-News • St. Edward’s University Magazine • Directions: The School of Management & Business • Athletics: Annual Report • E-News for Parents • President’s Report • stedwards.edu • Resource: http://www.stedwards.edu/newsroom/publications

  3. University Social Media Channels • Connect with St. Edward’s on the bottom right of each stedwards.edu page. • Facebook: www.facebook.com/stedwardsuniversity • Flickr: www.flickr.com/photos/stedwards • Twitter: @stedwardsu • YouTube: www.youtube.com/user/StEdwardsUniversity

  4. With Think, we have even more ways to communicate…

  5. How do these work together? • stedwards.edu • think.stedwards.edu • stedwards.edu/upost

  6. Adding Events in Upost

  7. New features for Events • All events submitted to the university calendar and e-newsletters will appear on the university’s global calendar on Think—see footer link on all Think pages. • Automatic RSVPs via Event Brite on Upost

  8. New Features for News Blogs • Teaser image • Share button • Blog comment option • Video capabilities • RSS feeds

  9. Eight Tips for Solid Blog Content • Mix it up. Create an Editorial Calendar and note what kinds of posts you’ve written lately. • Think strategically. Ask yourself what you want your reader to do next. • Occasionally, try something different. Don’t be afraid to fail. Be afraid of not being interesting enough. • Find guest bloggers to help you out.Ask a student, professor to write a blog entry, or interview an expert in your field.

  10. …Tips Continued • Write several blog posts at one time. • Link to people. If you write about Brother Muller, link to Brother Muller. • Use tags. Lots of tags. • Make sure your blogs URL is in your e-mail signature and Facebook page.

  11. Marketing Office Editorial Calendar • Student Internship Story—Alex Simmons Aug. 2 • Lions at Wild Basin Aug. 4 • August Graduation Aug. 8 • U.S. News and World Report Ranking Aug. 16 • Orientation/Move-In and Welcome Days Aug. 22 • Brothers/Moreau House—Back to School Story Aug. 22 • CAMP Orientation Aug. 24 • President’s Challenge TBD • Kozmetsky Fall Overview Sept. 12-26 • President’s Meeting Recap Sept. 14 • New College Class at Wild Basin TBD • Angers, France—Sister City Partnership, Chris Flynn film production, 3D Angers TBD

  12. Editorial Calendar Ideas for CAP • Information sessions—take a picture, video • New College Capstone Study Abroad Trip • MBA Global Capstone trips • MLA students featured in the Austin American-Statesman • MLA Symposium • Staff members attend/present at conferences or publish articles/books • Alumni news • Repurpose articles from St. Edward’s University Magazine

  13. Briefly, some more tips… • Write to be helpful. • Be brief. Keep paragraphs small. • Tell a story. • Share. Often. • Don’t overthink it. (It’s a blog, not a dissertation.) • But be thoughtful. • Publish often enough to build a relationship. • But be mindful of your audience’s time.

  14. Let’s create a blog entry

  15. Training • IT is offering additional Think training and work sessions in August: • Aug. 3 • Aug. 5 • Aug. 8 • Aug. 11 • Aug. 15 • Aug. 17 • Aug. 19

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