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Crossing Mediums -: The Journey of TY the Tasmanian Tiger. Robert Walsh. CEO Krome Studios B Comm. & CPA Speaker at GDC AGDC and Digital Hollywood Advisory Board Outstanding Career Achievement award. Krome Studios. Australia’s Largest Independent Game Developer Location
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Crossing Mediums -: The Journey of TY the Tasmanian Tiger
Robert Walsh • CEO Krome Studios • B Comm. & CPA • Speaker at GDC AGDC and Digital Hollywood • Advisory Board • Outstanding Career Achievement award
Krome Studios • Australia’s Largest Independent Game Developer • Location • Development Platforms • 5 Years • Shipped 10 Games on 27 Skus on Time and Budget
Introduction • The Audience (Games to Movies and Vice Versa) • The Interactive Game • The Animated Series • The Journey • What I have Learnt • Licenses and Franchises • Questions
TY the Tasmanian Tiger • Launched October 2002 on PS2, NGC and Xbox. • Over 1.3 million units sold thru worldwide. • The Territories. • Wal-mart • Performance in the Genre • Strong sales outside holiday season – low seasonality.
Developed with Vision from the Start Designing for more than just games
Story Arc FOOD FIGHT The BBR rescues Kangaroos from unjust cookery Since Boss' land has run out of food, he forces a peaceful village of kangaroo farmers to serve his growing army 24 hours, 7 days a week. The poor villagers have to slave away endlessly for the unappreciative endless stream of rude, reptilian thugs. If the farmers refuse, their Outback village will face total destruction from Cass' eight legged, stadium-sized cafeteria mecha. The slimy Lenny wedges himself in as middleman in order to make a profit off of the roo's misfortunes. Bush Rescue to the, uh, Rescue. Disguising themselves as filthy lizard minions, TY and Shazza infiltrate the food line. Once inside, they barely sneak deep into the mecha past a legion of guards, commandeer its control center, and ultimately march the thing off a cliff. The gang's escape goes badly as they are now surrounded by tons of angry, hungry thugs. But the townsroos are able to save TY and return the favor by driving the lizards and the greedy Lenny away with the mother of all food fights. ATTACK OF THE MEGASUCKER The BBR must stop Boss Cass' mecha eco disaster rampage Bush Rescue's first rescue of the day is interrupted by bad news. Boss Cass' mammoth Megasucker DX mecha can suck the energy out of all natural resources, especially trees. Cass is using it to dig up Talismans. But when the mechanical monster sets its eyes on Bullamanka Dam's Hydroelectric Plant's unlimited power supply, Burramudgee Bush Rescue must jump into action before Boss Cass becomes invincible. Ranger Ken doesn't take kindly to 10 story mechas chewing up his forest, so he drafts poor TY into being Ranger for a Day. It's bumpy going there for awhile because Ken does things by the book but TY does things by the seat of the his pants. But in the end, TY and Shazza's wit and determination save the day despite Ken's wellmeaning but unrealistic rules.
The Journey • Learning the Business • More Travel and Trade Shows • What is the deal • Finding the right Partner
What Have I Learnt • Unwavering belief • Tenacity • Always learn and be open to suggestions • And sometimes it’s just Timing
Licenses and Franchises • Current Publisher thoughts • Box Office VS Games • Games still Merchandising