New tools for IU Marketing and Communications professionals

1. New tools for IU Marketing and Communications professionals November 28, 2011 Greg Polit [ gpolit@iu.edu ]Dir., Informational and Emerging TechnologiesIU Communications

2. New Tools introduced in 2011 • Blogging platform ( WordPress ) • Digital Signage ( Four Winds Interactive ) • CRM/E-Distribution ( Talisma & WhatCounts ) • Digital Asset Management ( NetXposure ) • Tablet Publications ( IU Libris via Adobe Digital Publishing Suite ) • Note worthy updates: • New IU Mobile • Onestart calendar update IU Communications & Marketing Conference

3. IU Blogging platform • Use most popular open source blogging software ( WordPress ) • Install on central web server, use a campus domain • Post using IU credentials ( CAS authentication ) • Campus templates • Predefined security plugins, UITS scans, and security updates • Blog directory • One click install ( coming soon ) IU Communications & Marketing Conference

4. IUPUI Blog Template IU Communications & Marketing Conference

5. Digital Signage Overview • Pilot project started in December 2010 • As of May 2011 we are in production • Over 200 live signs on 6 campuses • AxisTV, Scala and other systems need to migrate to Four Winds by January, 2012 IU Communications & Marketing Conference

6. Four Winds Interactive Features • Content scheduler • Live Data ( RSS, XML, Databases, Web & Digital Asset Management Systems ) • Multimedia • Web View • Live Video • Weather • Interaction ( Touch Screen ) • Security based in ADS Users/Groups IU Communications & Marketing Conference

7. Costs • Annual • $125 annual player fee. • Hardware renewal • One time costs • Installation ($1,300+) • Hardware ($2,062 -$9,350, with an average price of $4,178) IU Communications & Marketing Conference

8. IU Southeast Video Bulletin Board – Showing ‘Events’ IU Communications & Marketing Conference

9. MEDTV IU Communications & Marketing Conference

10. IU Digital Sign - Emergency Alert IU Communications & Marketing Conference

11. IU Digital Sign – Emergency Ticker IU Communications & Marketing Conference

12. Lifetime engagement service center Indiana University is establishing a base funded Lifetime Engagement Service Center to add academic and administrative units with communication.  Service center will be housed at IU Communications and will: • Receive distribution requests containing with the message, target group, and timeline • Will compile lists and distribute one time communications • Service Center will work with units on providing a platform for ongoing communications • Provide analytics • Coordinate Communications calendar and global opt-outs IU Communications & Marketing Conference

13. Talisma CRM • Track individual’s interaction with IU from “cradle toendowment” • Conduct personalized communications • Distribute via dynamic filters • Program complex recurring interactions • Current phase focused on enrollment offices. • Staff & alumni rollout in 2012 • University funded – no cost to individual units IU Communications & Marketing Conference

14. What Counts e-distribution platform • Easy to use web interface • Easily upload lists from CSV, or excel file • Subscribe/unsubscribe via a web form • Opt outs at department, school and university level • Hierarchical account structure to enable departmental lists/users and integration at the school level ( realms and sub realms ) • Open rate and click through analytics, and tie in with web analytics • Annual unit cost between $300 for 100,000 e-mails to $3,000 for unlimited e-mails IU Communications & Marketing Conference

15. WhatCounts e-distribution platform IU Communications & Marketing Conference

16. IU’s Digital Asset Management System • Who is it for? • Production system open to all IU staff • Public interface open to IU alumni, media, general public. Will includes an e-commerce component • Benefits • Efficiencies in storage • Asset sharing/retrieval • Reduces the need to contract for new assets • Reduces workflow costs on common tasks • Can be used to expose galleries & podcasts IU Communications and Marketing Conference

17. Use case – Kelley School of Business • Manage over 100,000 digital images in the DAM • Import approximately 400 new images per month • Each image has searchable metadata added on import including creator, keyword, file type, file size, date, and description. • Archive.mov files with metadata. Students/faculty can play within DAM • Internal Archiving and Asset Sharing IU Communications and Marketing Conference

18. Append metadata to hundreds of assets IU Communications & Marketing Conference

19. Repurpose function IU Communications and Marketing Conference

20. Share a saved cart, search or category as a download link or feed IU Communications & Marketing Conference

21. Manage videos IU Communications & Marketing Conference

22. New Public Portal IU Communications & Marketing Conference

23. New Public Portal IU Communications & Marketing Conference

24. The Tablet Revolution IU Communications & Marketing Conference

25. Adobe Digital Publishing Suite • Tablet publications created in InDesign5.5 • Retains features of desktop publishing, adds interactivity: • Audio/Video • Slideshows • Interactive panoramic photos • Interactive 3D models • Scrollable content, links, web view IU Communications & Marketing Conference

26. Digital Publishing Suite @ IU • First DPS publications created in 2010 • IU Libris launched May 2011 ( IU is the first Higher Ed institution to make DPS publications available in the apple store ) • IU/Adobe Higher Education pilot Aug – Nov 2011 • IU/Adobe include DPS enterprise version in its enterprise licensing agreement • Available for download on iuware.iu.edu IU Communications & Marketing Conference

27. IU’s DPS Enterprise License • IU’s Digital Publishing Suite Enterprise license includes 250K downloads per year included for 3 years • Additional downloads will have 30% off of 250K or 500K packs ( +/- $0.10 per download ) • This is >$300,000 value over the 3 years • We don’t expect to reach the 250K download limit in the first two years IU Communications & Marketing Conference

28. What is next for IU Libris • Support for Android and other tablet devices • Analytics • Updated look and functionality • Custom store front • Folder structure for each campus, school, department & publication • Support for additional file types ( .epub, pdf ) IU Communications & Marketing Conference

29. Demo – IUPUI Alumni Magazine IU Communications & Marketing Conference

30. The Mobile Revolution IU Communications & Marketing Conference

31. m.iu.edu services including conference app IU Communications & Marketing Conference

32. New onestart calendar view IU Communications & Marketing Conference

33. Questions • Digital Signage [ dsign@iu.edu ] • Digital Asset Management [ dams@iu.edu ] • Digital Publishing Suite and IU Libris [ iulibris@iu.edu ] Greg Polit [ gpolit@iu.edu ]Director, Informational and Emerging TechnologiesErika Knudson [ eknudson@iu.edu]Director, Client Relations & Account Servicescommunications.iu.edu IU Communications & Marketing Conference