Communicating about the P-16 Plan for Improving Student Achievement

1. Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss

2. The Vision From the early days of a child’s life through postsecondary education, make it possible for every Indiana citizen to acquire the knowledge, skills, and support to be successful in the 21st century economy.

3. The Vision Changes in: • beliefs/values • behaviors/practices • state and local policies.

4. Two phases Phase 1 Phase 2 March – June 2004 Development July – October 2004 Rollout Development January 2005 – Rollout

5. Phase 1: “internal,” “grasstops” RT RT RT RT RT RT RT RT RT RT RT RT RT RT RT RT RT RT

6. Phase 2: external, mass mediaJanuary 2005 launch

7. Phase 1 goals Raise awareness Get all RT members on same page Build shared knowledge base Build network of key communicators: RT members and “grasstops” Begin local implementation

8. Phase 1 key audiences: RT members, “grasstops” Administrators (K-12, higher ed) Key staff (K-12, higher ed) K-12 school boards, college trustees, legislators Student leaders (K-12, higher ed) Parent leaders (K-12, higher ed) Business leaders Community leaders (PreK, youth- serving groups, college access, etc.) PreK groups (childcare, doctors, etc.) Media

9. Campaign title Bright Beginnings, Better Futures Start Smart, Stay Smart Indiana Learns Learning Points Learning 360 Advantage Indiana

10. Key messages/themes “We must act now (urgency)” “We can do it (build on gains).” “These changes will benefit me.”

11. An integrated approach Before Elementary School Middle School High School Post Secondary Pre-K After Elementary School Middle School High School Post Secondary Pre-K

12. Key messages/themes-2 Our best hope for developing a well-educated workforce that keeps our economy prosperous and our communities strong. Ensuring that all Indiana students have the knowledge and skills to succeed in the 21st century economy.

13. Key messages/themes-3 Providing future generations with real opportunities to earn a living. Learning after high school is a necessity, not an option.

14. Key messages/themes-4 We’re building on a stronger foundation: • Strong K-12 standards, accountability • From 40th to 17th in U.S. college-going rate • ISTEP+, SAT, NAEP scores up • Improved dropout reporting • Core 40 required • Education Roundtable’s bipartisan consensus

15. Key messages/themes-5 Hoosiers support this agenda: • 81% favor mandatory kindergarten • 60% favor 8th grade Algebra • Two-thirds* favor Core 40 • About two-thirds* say standards have helped improve schools some or a lot • Over half* think ISTEP+ has improved schools some or a lot • More than 7 in 10 think ISTEP+ holds schools accountable for achievement * Of those who’ve heard of standards or ISTEP+

16. Key messages/themes-6 Indiana: The Learning State, not just the Hoosier state We need to start treating PK, ES, MS, HS and college as levels of a total learning system, not separate parts If you learn, you can earn. If you don’t you can’t. It’s that simple.

17. Of every 100 Indiana 9th graders… 68 graduate from high school 41 enter college About 40% of these college freshman need remediation 31 are still enrolled as sophomores 21 graduate within 6 years

18. Why this matters Students who graduate from college are likely to earn $1 million more over their careers If only 10,000 more students earned a degree a year, $250 million would be added to our economy Every $1 invested in high-quality early education saves $7.16 in welfare, crime, ed costs

19. Phase 1 priorities Now to October 2004: • General brochure • Media kit and outreach • Conference presentations • RT member Web sites, listservs, publications • Stakeholder meetings • Cabinet coordination • Reinvent ICPAC (I-Learn) • Media and message training for RT organizations

20. General brochure

21. Phase 2 goals Provide practical advice for parents, students, educators, caregivers Promote legislative and regulatory changes

22. Phase 2 key audiences:All Indiana Phase 1 audiences, PLUS More parents More students General public

23. Phase 2 priorities Paid advertising Earned media Advocacy campaigns Strategic public events Targeted and practical tools for parents, teachers, students, caregivers, etc.