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Chapter 12

Chapter 12. Creating Products for Consumers in Global Markets. Brand Strategies. Global Brands. National Brands. Global/National Brand Mix. Private Brands. Products and Culture.  Cultural Influences  Innovative Products and Adaptation  Diffusion of Innovations

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Chapter 12

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  1. Chapter 12 Creating Products for Consumers in Global Markets

  2. Brand Strategies Global Brands National Brands Global/National Brand Mix Private Brands

  3. Products and Culture  Cultural Influences  Innovative Products and Adaptation  Diffusion of Innovations  Degree of Newness  Characteristics of Innovations

  4. Degree of Newness Congruent Innovations Continuous Innovation Dynamically Continuous Innovation Discontinuous Innovation

  5. Characteristics of Innovations  Relative Advantage  Compatibility  Complexity  Trialability  Observability

  6. Product Components Core Component Packaging Component Support Services Component

  7. Product Component Model SUPPORT SERVICESCOMPONENT PACKAGING COMPONENT  Repair and maintenance  Deliveries CORE COMPONENT  Trademark  Price  Product platform  Design features  Functional features  Legal  Warranty  Installation  Quality  Brand name  Package  Instructions  Spare parts  Legal  Styling  Other related services  Legal

  8. Factors Influencing Product Adaptation vs. Standardization Stage in Product Life Cycle Legal/Standards Constraints Product Innovativeness Cultural Differences

  9. Alu-Fanny: French Foil wrap Crapsy Fruit: French cereal Kum Onit: German pencil sharpeners Plopp: Scandinavian chocolate Pschitt: French lemonade Atum Bom: Portuguese tuna Kack: Danish sweets Mukk: Italian yogurt Pocari Sweat: Japanese sport drink Poo: Argentine curry powder Would They Sell in the United States?

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