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ROTARY INTERNATIONAL. STRATEGIC PLAN. Update to Rotary Clubs. “ This is a changing world. We must be prepared to change with it” Paul Harris, 1935. What is our future?. What do we envision? How do we remain relevant and revitalize? Is there a burning platform for Rotary?.
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ROTARY INTERNATIONAL STRATEGIC PLAN Update to Rotary Clubs “This is a changing world. We must be prepared to change with it” Paul Harris, 1935
What is our future? • What do we envision? • How do we remain relevant and revitalize? • Is there a burning platform for Rotary?
Strategic Thinking If young leaders started a volunteer service club today…
Strategic Planning Cycle • Continually/Annually • monitor progress, assess environment, and update as necessary • Triennially • survey Rotarians, complete extensive review, revise as necessary, and report to Council on Legislation (COL)
Public’s Perception of Rotary Who? Expensive? Accomplishments? Attendance requirements? Inflexible? Not diverse? Exclusive? Elitist? JTO
SurveyConclusions – Rotarian Feedback • Growing, vibrant, and innovative clubs • Focused service, action-oriented clubs • Public awareness of accomplishments • Fewer, streamlined programs and communications • Improved leadership with fewer directives from RI
Image and brand recognition How can Rotary be the first choice for scarce volunteer resources?
Establish a Vision Rotary’s vision is to be the service organization of choice with dynamic, action-oriented clubs whose contributions improve lives in communities worldwide.
Core Values Full definitions can be found at www.rotary.org
Mission Statement We provide service to others, promote integrity, and advance world understanding, goodwill, and peace through our fellowship of business, professional, and community leaders.
Bigger Clubs • Diversifying membership (age, gender, ethnicity, race) • 2. Improving recruitment • Improving retention
Better Clubs • Balancing the four avenues • Promoting core values • Planning longer-term • Developing leaders • Differentiating ourselves—unifying our image • A “product” we have pride in.
Bolder Clubs • Flexible and innovative • Action oriented • Significant, sustainable projects • Promote networking opportunities and signature activities
Our Clubs – Bold or Old? Engagement or attendance? Too structured or having fun getting it done? Representative of your diverse community? A good environment for newer members? Inspiring projects and programs? A force for good?
Being a Rotarian • Why did I join? • What is it I belong to? • Why am I here? • Why do I stay? • Why don't I share the joy of Rotary service by asking someone to join?
RI and Board NextSteps • Identify measures and targets • Finalize communication plan • Refine implementation process • Align RI committee structure and work • Identify Secretariat actions to support the plan
ROTARY INTERNATIONAL STRATEGIC PLAN “We must never permit ourselves to become a super-exclusive, hide-bound little body…” Paul Harris, 1918 RI Convention